Williams launches online ‘how to’ videos
Williams Refrigeration has released five online videos that explore key areas surrounding its range of commercial blast chillers, from programming to maintenance and sustainability. Three of the videos serve as the first instalments of the company’s new ‘how to’ series, which aims to give customers, prospective buyers and other foodservice professionals information about getting the best out of their commercial refrigeration units.
Despite the wide area of issues and information the videos cover, most of them are just over a minute in length. To the point, the clips provide viewers with information, quickly and easily.
‘BC Soft Chill’ and ‘BC Hard Chill’ demonstrate how to program a Williams Blast Chiller. A voice-over describes each step, while an operator illustrates the process. Essentially, they work as video user manuals.
‘Prolonging The Life’ explores essential maintenance to get the most out of their Williams’ equipment, thereby ensuring longevity.
Its ‘Sandwich Chiller’ and ‘Pastry Chiller’ launch videos outline the key features of these new additions to the Gem Merchandiser range, with stylish camera work that emphasises their aesthetically pleasing designs, as well as their practicality.
Williams is currently working on two further ‘How to’ videos – details to be announced soon.
“Online videos are an instant and easily accessible way for customers to learn more about Williams and our products. They are also a great platform for providing tips and advice,” says Martin Laws, marketing manager at Williams Refrigeration.
Williams Refrigeration offers a comprehensive range of solutions, from commercial refrigeration to bakery equipment including a market-leading choice of gastronorm cabinets, modular storage and reach-in and roll-in blast chillers.
To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.
Williams How To Videos – Mar-13
Toni Turner or Alison Haynes at The Publicity Works: 01263 761000
Martin Laws at Williams Refrigeration 01553 817002
Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.
Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.
Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.
To learn more about Williams’ extensive product range visit www.williams-refrigeration.co.uk. To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit www.greenlogic.info