Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer segments in the industry. Wine Market Council provides its members with consumer research and supports members’ social media outreach programs. Research data is proprietary to Wine Market Council members, who incorporate our research into their strategic planning, marketing and sales execution. Wine Market Council was established in 1994 as a non-profit (501c6) trade association working through all tiers of the U.S. wine industry to grow the wine market. Wine Market Council today provides social media support and amplification to its members and hosts two consumer research conferences each year highlighting wine trends. More information can be found at WineMarketCouncil.com or at @WineAnswers on Facebook and Twitter.