Chris Bradley appointed Director of Hotel Development & Sales for Middle East at Worldhotels
Strengthening expansion in the Middle East
Frankfurt, 17 January 2017 – Worldhotels is further strengthening its business development force by appointing Chris Bradley as its new Director of Hotel Development & Sales for the Middle East. The group for independent hotels provides a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology to empower the true independence of its members.
Chris Bradley joined the group on February 27 and is based in Dubai. He will report to Jennifer Boccara, the group's Vice President Regional Hotel Development, who states: "We are very glad to welcome Chris in our group. With his proven track record in international sales and hospitality, Chris understands the Middle Eastern market and knows how to develop our portfolio in the region.” Bradley will also look at opportunities to find new business for the Worldhotels’ member hotels in the Middle East and outbound to other markets.
Chris Bradley is a hospitality professional with more than 19 years’ experience in the Americas and Middle East. Most recently before joining Worldhotels, the Canadian national was leading the sales team at HMH in Dubai, where he focused on bottom line performance strategy and growing the pipeline in business development. Chris has a proven niche for process improvement and new market development with successful track records with Fairmont, InterContinental, IHG and Hertz.
Chris Bradley, Director of Hotel Development & Sales in the Middle East
Manager PR and Communications
+49 (0) 69 660 56 – 252
Worldhotels is dedicated to empowering the true independence of hotels all around the world. The global brand brings together 350 of the world's most unique independent hotels. With over 45 years of excellence in the industry, the company's mission is to provide access to upscale hotels of character and distinction for both business and leisure travelers. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group’s strict quality standards. Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. The group offers an “affiliation model” which provides a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology. Guests can also earn points with the group’s own loyalty program, Worldhotels Peakpoints and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to 22 frequent flyer programs. Worldhotels is part of Associated Luxury Hotels. As the owner and operator of Worldhotels and Associated Luxury Hotels International (ALHI), Associated Luxury Hotels is a significant, full-service “soft brand” solution which provides an array of Global Sales Organization services with broad-reaching reservations connectivity solutions and a powerful sales and marketing infrastructure.
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