Celebrating 20 years, the Great Canadian Shoreline Cleanup Calls for Volunteers to Fight Shoreline Litter

VANCOUVER, B.C. and TORONTO, O.N. – Imagine travelling across Canada three times end to end – between Vancouver, B.C. to St. John’s, N.L. That distance – 21,775 kilometers – is about the length of shorelines cleaned to date in this country as part of the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited.

Celebrating 20 years this fall, the Great Canadian Shoreline Cleanup (or “Shoreline Cleanup”), a conservation initiative of Vancouver Aquarium and WWF, is calling on Canadians to sign up now at ShorelineCleanup.ca as site coordinators or participants for this fall’s cleanup, taking place on  September 21-29, 2013. The Shoreline Cleanup is Canada’s largest direct-action conservation initiative, mobilizing participants throughout the country to remove litter from its shorelines – anywhere where land meets water. 

“Throughout its 20-year history, the Great Canadian Shoreline Cleanup has enlisted half a million Canadians to collect approximately 1.2 million kilograms of shoreline litter – the approximate weight of 259 school buses,” says Jill Dwyer, program manager for the Great Canadian Shoreline Cleanup. “Although these figures represent great accomplishments, they also indicate that there is much more work left to do, and many more volunteers required to stem the tide of shoreline litter.”

Shoreline litter is a serious environmental issue in Canada – and worldwide. Its effects are far-reaching – from entangling and choking wildlife, to being ingested by wild animals, to negatively impacting water quality and cleanliness. For example, during last year’s cleanup effort, 45 animals were found entangled, including 22 fish, ten birds (including gulls, swans, and heron), and even a fox. Shoreline litter can also pose safety risks to humans, and cause disruptions or imbalances within the local ecosystem.  

To address this issue head-on, the goal of the Great Canadian Shoreline Cleanup this year is to enlist 64,000 site coordinators and volunteers to participate, an unprecedented goal for the program. Last year, Shoreline Cleanup collected 136,000-plus kilograms of shoreline litter, reflecting the high level of need for more help this year.

As with every year, site coordinators will be cataloguing which litter items will be collected in the highest numbers on Canada’s shorelines. Last year, the biggest culprits were cigarettes and cigarette filters (nearly 417,000 items collected), food wrappers/containers (nearly 99,000 items collected), and plastic bags (nearly 70,000 items collected). These items landed the top spots on Shoreline Cleanup’s 2012 “Dirty Dozen” list, along with caps/lids, beverage bottles/cans, food serving ware, straws/stirrers, paper bags, tobacco packaging and building materials.

“We are proud to present the Great Canadian Shoreline Cleanup for the third consecutive year,” says Bob Chant, Senior Vice President, Corporate Affairs and Communication, Loblaw Companies Limited. Loblaw’s participation is made possible through partial proceeds from our plastic shopping bag program. By supporting initiatives such as this, we hope to give Canadians, and our store colleagues, the opportunity to take direct, local action in cleaning up our environment.”

Be part of the solution by joining this fall’s Great Canadian Shoreline Cleanup, September 21-29, 2013, by visiting ShorelineCleanup.ca.  

The Great Canadian Shoreline Cleanup is grateful for the support of its sponsors, including Loblaw Companies Limited as the presenting sponsor, Ontario Lottery and Gaming Corporation as provincial sponsors in Ontario, and YVR Vancouver Airport Authority as provincial sponsor in British Columbia. Shoreline Cleanup also acknowledges the financial assistance provided by the Province of British Columbia.

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca

About the Vancouver Aquarium
The Vancouver Aquarium is a non-profit society dedicated to the conservation of aquatic life.

www.vanaqua.org

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca

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Note to editors:

To access province-specific facts and figures sheets, click here: http://bit.ly/19Sr76U

To access the Great Canadian Shoreline Shoreline Cleanup media kit, click here: http://bit.ly/1cA1HvQ

To access province-specific photos taken during past shoreline cleanups, click here: http://bit.ly/15jXaF5

To access downloadable infographics, click here: http://bit.ly/1cQVVoc

For more information on local cleanups in your market, please contact us.

Media contacts:

Linda Nishida | Vancouver Aquarium | 604 659 3777 | linda.nishida@vanaqua.org

Weiwei Su | WWF-Canada | 416 489 4567 ext. 7234 | wsu@wwfcanada.org

Loblaw Companies Ltd.  l pr@loblaw.ca

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