Celebrating Seven Years with Milk

Seven years on and the Fodder philosophy remains as strong as ever.

NB: Image available to download at bottom of release

The brainchild of the Yorkshire Agricultural Society, Fodder, the award winning local food hall and café, based on the Great Yorkshire Showground in Harrogate, has grown not only in size but also in the number of suppliers it supports – now over 350.  “We had a clear vision of what we wanted to achieve from the outset,” said Heather Parry, Managing Director.  “That vision hasn’t changed, our aim is to connect consumers with the best quality food and drink; thus supporting Yorkshire farmers and food producers.   I am proud to say that we are working daily to achieve this and it has been a thoroughly rewarding seven years” she continued.

Since its launch in 2009, Fodder has seen food trends come and go and the importance of knowing your suppliers well through events such as the horse meat scandal.  “Our customers know we can trace our products fully and they trust us,” commented General Manager, Jane Thornber.  “Our message to support local is very important to us, particularly our campaign for local dairy farmers.” 

Fodder set the standard by refusing to pay our dairy farmers less, as most did, when the milk price plummeted.  We appreciate fresh, local milk and we understand that dairy farmers need to make a fair income in order to continue, we currently pay farmers 10p per litre more than the national average.  The milk battle continues and it is no coincidence that the product chosen to highlight our seventh birthday is the white stuff.  “We want to keep dairy farmers in the headlines and thank our customers for buying 19% more milk from Fodder last year; thus helping to ensure a sustainable existence for Yorkshire dairy farmers.” 

The photo shows 120 two litre bottles of Dales Dairies Milk, forming a figure 7 on the sedum roof at Fodder.

To celebrate, Fodder will be giving tractor biscuits to customers who visit them today, Friday 17thJune (while stocks last).  Attached to each tractor is a label explaining Fodder’s relationship with the Yorkshire Agricultural Society, all of the profit made from Fodder goes to fund the work of this registered, rural charity.

Ends

17 June 2016

Media Contact:  Jane Thornber, General Manager. Tel:  01423 546111  Email: enquiries@fodder.co.uk

EDITORS NOTES

Since 2009 Fodder had been honoured by many national awards including:-

Guild of Fine Foods – Great Taste Award, Shop of the Year
The Observer Food Monthly – Best Local Food Retailer
Meat Trades Journal Butchers Shop of the Year – Butchers Plus
Visit England Taste Award

Fodder is at the Great Yorkshire Showground, Harrogate HG2 8NZ, telephone 01423 546111 and at www.fodder.co.uk

All profits from Fodder go to fund the work of the Yorkshire Agricultural Society, the charity at the heart of the county’s rural life. In addition to staging the Great Yorkshire Show, the society has an extensive educational programme to help children understand where their food comes from and promotes countryside careers.

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About Us

The Yorkshire Agricultural Society was formed in 1837 and is a charity dedicated to supporting the farming industry and rural life. Best known for staging the annual Great Yorkshire Show, England's Premier Agricultural event and Countryside Live, it's sister event. The value of the support it provides to regional farming and countryside initiatives has risen year on year to nearly £1m. The 2016 Great Yorkshire Show runs from Tuesday 12 – Thursday 14 July and Countryside Live is on Saturday 22 and Sunday 23 October 2016. Both take place at the Great Yorkshire Showground, Harrogate, North Yorkshire and are flagship events for agriculture and rural life. The Society plays a key role in supporting rural life, through grants, sponsorships and has a very active education department which runs a wide range of activities aimed at increasing the knowledge of young people and their teachers about the important role farmers play in producing our food and caring for the landscape. An important date on the annual calendar is the annual Countryside Days event when thousands of primary school children use the showground as a resource for learning. In June 2009, the Society also opened its Regional Agricultural Centre at the showground which will be a focus for excellence for the industry, as well as the new home of the Society. Yorkshire Event Centre Limited (YEC) is a wholly owned subsidiary of the Society and all YEC’s profits go to fund its charitable work. Who's Who in the Yorkshire Agricultural SocietyChairman: Simon TheakstonPresident: Sarah YorkPresident Elect: Lord MiddletonChief Executive: Nigel Pulling

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