Fodder – 6 year birthday, with a new addition

Fodder, the award winning regional food shop and café celebrates its 6th birthday on Wednesday 17th June 2015 with the new arrival of “Fodder on the Hoof”.

NB: Images available to download at the bottom of the release.

Much has changed in the last 6 years including people’s eating habits; with more people choosing to eat ‘on the move’.  This coupled with Fodder’s continuing green philosophy mean that an original 1960’s Airstream, has been brought back to life and has been fitted out as a take away option for everything from coffee to chicken burgers.  Located next to Fodder this new initiative has been appropriately named ‘Fodder on the Hoof’.

Fodder chefs will be serving up quality regional produce with a frequently changing menu to reflect the seasons.  The varied menu will include staples such as bacon and sausage sandwiches through to courgette and chick pea burgers plus Caesar salads and even Posh Dogs.  Keeping with the American Airstream theme there will also be Milkshakes but these will showcase Yorkshire milk and ice cream.

Heather Parry, Managing Director is delighted with the new addition to the Fodder family and said, “Fodder’s success in the first few years has been remarkable and proves how many people actively chose to support our local farmers and eat quality, local produce.   ‘Fodder on the Hoof’ will cater for the current surge of ‘grazing’ and eating on the run.  It will be open all day with a varied seasonal menu.  It is a nice add on; once customers have done their shopping they can have a tasty coffee or bacon sandwich on the way out – making shopping an even tastier experience than before!”

In the 6 years since Fodder opened much has been achieved, with the most important achievement being that Fodder now supports over 247 farmers and producers by selling their products.  There have been some amazing success stories during that time including  Lottie Shaw’s Parkin (10,846 of which have been sold to date), who have used Fodder as a springboard to trial and expand their range from one product to many products; a true Yorkshire success story.  Since Fodder opened over ½ million hot drinks have been drunk and 28,283 Sunday lunches have been served in the café; 43,294kg of sausages, in excess of 137,000 boxes of eggs, 9,485kg of Yorkshire Cheeses plus almost 11,000 bunches of asparagus have been sold in the shop.  This all makes a significant difference to our farmers and producers and underlines Fodder’s position as a destination for consumers who chose to eat quality local produce.

Fodder continues to support the Harrogate Homeless Project by giving them all the food that is good enough to eat but not good enough to sell.

All the profits that Fodder generates, support the work of the Yorkshire Agricultural Society, a registered charity.

ENDS

17th June 2015

Heather Parry, Managing Director, 01423 546203 or heatherp@yas.co.uk

Since 2009 Fodder had been honoured by many national awards including:-

Guild of Fine Foods – Great Taste Award

Shop of the Year The Observer Food Monthly – Best Local Food Retailer

Meat Trades Journal Butchers Shop of the Year – Butchers

Plus Visit England Taste Award

Fodder is at the Great Yorkshire Showground, Harrogate HG2 8NZ, telephone 01423 546111 and at www.fodder.co.uk

All profits from Fodder go to fund the work of the Yorkshire Agricultural Society, the charity at the heart of the county’s rural life. In addition to staging the Great Yorkshire Show, the society has an extensive educational programme to help children understand where their food comes from and promotes countryside careers.

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The Yorkshire Agricultural Society was formed in 1837 and is a charity dedicated to supporting the farming industry and rural life. Best known for staging the annual Great Yorkshire Show, England's Premier Agricultural event and Countryside Live, it's sister event. The value of the support it provides to regional farming and countryside initiatives has risen year on year to nearly £1m. The 2016 Great Yorkshire Show runs from Tuesday 12 – Thursday 14 July and Countryside Live is on Saturday 22 and Sunday 23 October 2016. Both take place at the Great Yorkshire Showground, Harrogate, North Yorkshire and are flagship events for agriculture and rural life. The Society plays a key role in supporting rural life, through grants, sponsorships and has a very active education department which runs a wide range of activities aimed at increasing the knowledge of young people and their teachers about the important role farmers play in producing our food and caring for the landscape. An important date on the annual calendar is the annual Countryside Days event when thousands of primary school children use the showground as a resource for learning. In June 2009, the Society also opened its Regional Agricultural Centre at the showground which will be a focus for excellence for the industry, as well as the new home of the Society. Yorkshire Event Centre Limited (YEC) is a wholly owned subsidiary of the Society and all YEC’s profits go to fund its charitable work. Who's Who in the Yorkshire Agricultural SocietyChairman: Simon TheakstonPresident: Sarah YorkPresident Elect: Lord MiddletonChief Executive: Nigel Pulling

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