Zenterio enters into strategic partnership and acquires stake in AdScribe
The partnership will further strengthen Zenterio’s value added service offering as they actively work with pay TV operators to create new revenue streams.
Zenterio, which provides an independent software platform for interactive TV, and AdScribe, a cutting-edge agency working with brands and content owners to exploit opportunities on digital distribution platforms, have signed a wide-ranging partnership agreement whereby Zenterio has also become a strategic investor in AdScribe.
This latest deal allows Zenterio to offer an even more attractive value added services package to their current pay TV operator customers and beyond by combining the power of the Zenterio OS with AdScribe’s technology, know how and relationships.
“The Zenterio value added service offering now uniquely includes market leading solutions for data analytics, applications and advertising. We increasingly see our role as helping pay TV operators identify and monetize new revenue streams and we are among the first to have the knowledge and tools to do this in a properly integrated way”, says Robin Rutili, CEO, Zenterio.
Pay TV operators and industry research (including the recently published Zenterio research The Future of TV Advertising) consistently highlight the importance of value added services within the digital TV world. As part of Zenterio’s solution, Zenterio offers value added services in a unified way and seamlessly integrated with the Zenterio OS.
“Our pay TV customers are starting to clearly see a significant opportunity to leverage the wealth of user information that they have. Zenterio, together with the knowledge base that AdScribe bring, have the chance to work with these customers to redefine how they utilize data and allow brands to access audiences in accountable, relevant and innovative ways. That is a truly exciting place for Zenterio to be”, added Robin Rutili, CEO, Zenterio.
For more information, please contact:
Pelle Rosell, chief marketing officer, Zenterio
Phone: +46 70 926 2733
Zenterio provides Zenterio OS, an independent software platform for interactive TV that is positioned to become a global standard. Zenterio partners with global system integrators, set-top box suppliers, CA/DRM providers, chipset manufacturers and providers of interactive services. Zenterio has more than 200 employees (25 nationalities). Zenterio has offices in Stockholm, Linköping and Atlanta. Zenterio is owned by private investors and private equity firm Scope. The chairman of the board is former Nokia CEO Mr. Olli-Pekka Kallasvuo. Visit zenterio.com
AdScribe is an agency that specializes in working with brands and content owners to exploit new revenue opportunities in an increasingly digital world. AdScribe leverages consumer data provided by a partner ecosystem to develop more effective ways for brands and content owners to accountably reach specific audiences segments. AdScribe is a privately held company.