Zenterio integrates the latest release of Microsoft’s PlayReady, the leading solution for secure video distribution

The license agreement with Microsoft – regarding the new version of its content protection technology PlayReady – covers expanded compatibility with PlayReady, which is the market-leading solution for secure distribution of video-on-demand and other OTT services.

Zenterio, which develops an independent software platform for interactive TV, today announced that its software platform Zenterio OS will support the latest release of Microsoft PlayReady. Zenterio is an independent software supplier within the interactive TV services sector.

PlayReady is a leading industry standard for protecting streaming of subscription-based content that’s used by leading IPTV providers such as Netflix, Viaplay, C More, and HBO.  

“Integrating the latest PlayReady version is an example of how we continue to strengthen our offering to TV operators by increasing compatibility with leading technology standards,” says Marco Frattolin, VP Product Management at Zenterio. “The PlayReady distribution solution is a de facto industry standard. And we continue to ensure that Zenterio OS is a flexible, scalable, and future-proof software solution that operators need for quickly offering new interactive TV services to their customers.”

“We are excited that Zenterio has chosen to incorporate the latest release of PlayReady into their software platform Zenterio OS for secure distribution of video-on-demand and other OTT services,” says George Ayad, Director of Partnerships for Microsoft PlayReady.

The new agreement with Microsoft means that Zenterio’s customers, such as operators, can launch TV services, proprietary and third-party, that are compatible with the latest release of PlayReady and that are accessible from a variety of devices.

Find out more, contact:
Pelle Rosell, chief marketing officer, Zenterio 
Phone: +46 70-926 2733

About Zenterio
Zenterio develops Zenterio OS, an independent software platform for interactive TV that is positioned to become a global standard. Zenterio's software can be used on any new and existing hardware. With Zenterio OS, operators can quickly and cost-effectively provide new interactive services and applications. Zenterio partners with global system integrators, set-top box suppliers, CA/DRM providers, and chipset manufacturers. Zenterio has more than 150 employees (24 nationalities). Its headquarters are in Stockholm and its R&D center is in Linköping, Sweden. The company has sales offices in Prague and Milan. Zenterio is mainly owned by private and institutional investors. The largest single shareholder is Scope, a Swedish private equity firm. Zenterio’s board chairman is Mr. Olli-Pekka Kallasvuo, former Nokia CEO. Visit www.zenterio.com

About Zenterio OS
Zenterio’s operating system works with most types of hardware available on the market. For TV operators,  Zenterio's software enables fast harmonization of operators’ fragmented software bases, and it can be used on new and already deployed hardware. With a harmonized solution, operators can quickly and cost-effectively deliver new interactive applications and services to end customers. Besides unrivalled hardware support, Zenterio's software offers market-leading performance and a flexible way to add new features. For system integrators, Zenterio's products facilitate uniform support for their new solutions that enable TV operators’ interactive services. For TV viewers, this means improved experiences, an increased range of services, and greater access to new applications.