Kährs Group adapts for the future with reinforced focus on customer channels and new product categories
Kährs Group, a Swedish Europe-leading manufacturer of wood flooring and PVC-free resilient flooring implements a revised customer channel strategy. Kährs will reinforce focus on the project sales market alongside the retail and online segments and will also expand its product offering with new product categories.Kährs Group currently holds market-leading positions in hardwood and PVC-free resilient flooring in several markets in Europe, as well as strong positions in other key markets. From 1 January 2019 Kährs Group will operationally focus its sales through three customer channels Project,