Björn Borg to reach 78% sustainably sourced products in its Christmas collection
Swedish sports fashion brand Björn Borg continues its journey towards a fully sustainable range, offering 78% sustainably sourced products in its Christmas collection. Under the name B.Tomorrow, the brand guarantees that a minimum of 70% of the product material is sustainably sourced whenever the symbol is used.
Björn Borg has reached many milestones over the last few years as they work hard towards a fully sustainable range. As of 2020, all Björn Borg’s male underwear, sportswear and swimwear are sustainable according to the company’s B.Tomorrow definition – a minimum of 70%