Instagram Insights: 5 most essential metrics for social media managers
With over 1 billion monthly users, Instagram is the most important social media platform for marketing besides Facebook. These are five of the most important metrics every social media marketer should know. Engagement is the whole purpose of social media, no matter if its Twitter, Instagram, Snapchat or Facebook. And while getting your audience to interact with your brand can be a challenging task, with a good analytics tool, you can the insights you need to strengthen your social community and increase engagement. The more people that comment and interact with your posts, the more