European Lingerie Group acquires Yustyna, a lingerie ready garment producer in Belarus
European Lingerie Group AB (ELG) announces the acquisition of Yustyna Ltd, a women's underwear ready garment producer in Belarus. The acquisition is part of the Group’s strategy to expand operations and add capacity for private label and Senselle brand production.The company was acquired in January 2019 and subsequently renamed Senselle Ltd, after the newest addition to the Group’s brand portfolio, Senselle by Felina, launched in the end of 2018. The target is to produce all of Senselle by Felina in the Belarus unit, which is located close to the brand’s main markets, Eastern Europe and CIS