New position in Ericsson Group Management Team to drive implementation of new brand strategy
Ericsson's (NASDAQ:ERIC) in-coming President and CEO Hans Vestberg has appointed Cesare Avenia to a new position in the group management team where Avenia will be responsible for driving the implementation of Ericsson's new brand strategy. Cesare Avenia is presently head of market unit South East Europe and will take on his new position as Chief Brand Officer November 9, 2009. Ericsson is the undisputed leading supplier in the telecom industry and has strengthened its position significantly in the 21st century. Fundamentals for the industry are positive, mainly driven by the growing