Google Advertising 101

With an average of 3.5 billion Google searches per day, if your business isn’t advertising on the network in 2019, you are likely not reaching your target consumers at the right time or in the right place. And with 63,000 searches per second on any given day, reaching your audience is even easier thanks to […] The post Google Advertising 101 appeared first on lotus823.

Social Media Advertising Best Practices: Snapchat

Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social media advertising best practices with Snapchat. With over 300 million active users, there is certainly a population to be tapped by marketers on Snapchat. Like […] The post Social Media Advertising Best Practices: Snapchat appeared first on lotus823.

Why You Need a Strong Amazon Marketing Strategy

The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping the e-commerce behemoth monthly. With 1-2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate in seamless shopping with Amazon. And, they are fully buying in to the ease. As a consumer brand, your job […] The post Why You Need a Strong Amazon Marketing Strategy appeared first on lotus823.

June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

Social Media Instagram Lets Brands Turn Influencer Posts into Ads This month, Instagram launched a tool that will change the way influencers are able to expand their reach. Previously, brands that utilized influencers to post sponsored content on their Instagram profile were limited to that content reaching only the Instagram users that follow that influencer. […] The post June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News appeared first on lotus823.

The Gatekeeper of Current Events: Social Media

There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around the television for the “evening news,” as social media has become the main source for individuals looking to gain insight into the happenings of the […] The post The Gatekeeper of Current Events: Social Media appeared first on lotus823.

Social Media Advertising Best Practices: LinkedIn

As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through a more casual medium, and now LinkedIn has hopped on the bandwagon. Although initially created as a platform for networking among business professionals, LinkedIn has […] The post Social Media Advertising Best Practices: LinkedIn appeared first on lotus823.

The Brands that are Winning Social Media

We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the brands that stand out on social media, and what about their social media presence makes them so special. Image Source Wendy’s: Add some personality and humor […] The post The Brands that are Winning Social Media appeared first on lotus823.

May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way in which subscriber counts are displayed. Both Twitter and LinkedIn disclosed big plans in store for advertisements and features relating thereto. Cybersecurity for social media […] The post May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News appeared first on lotus823.

lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019

This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for the employees of lotus823 to hear that their company was among Inc. magazine’s list of 346 finalists. With company culture at the forefront of all endeavors, […] The post lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019 appeared first on lotus823.

The Best Practices to Build Trust on Social Media

The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known to be very effective. However, 60% of consumers no longer trust social media companies. Consumers once considered social media platforms to be a reliable source […] The post The Best Practices to Build Trust on Social Media appeared first on lotus823.