Bayn Europe signed a strategic framework agreement entering China sugar reduction market
Bayn Europe AB have signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the outlined agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar overconsumption social problems.
“It is important to maintain the margin and profit when the added sugar is replaced in the processed food and indulgence,” explains Lucy Dahlgren, CEO of Bayn Europe. “We are happy to have signed an agreement with a company that stands outside the traditional food value system, and that want to focus on enabling healthier lifestyles through sugar reduction initiatives. Kong Wua will be a valuable partner as we focus on expanding our business on the Chinese market.”
The agreement between Bayn Europe and Kong Wua Group was undersigned 17thNov during the ceremony on “Belt and Road Innovative Cooperation Forum” at the China Hi-tec Fair, taking place on 16 - 21 Nov 2017 in Shenzhen China.
"We have followed Bayn Europe and their commitment to sugar reduction during the past 3 years. In China, the economic growth has led to a change in lifestyle for many people. Recent overconsumption of sugar has caused an increase in social problems such as diabetes and child obesity. At Kong Wua, we see great value in investment opportunities that can help tackle these social problems, and contribute to positive change and healthier habits." says Qiaozhen Zhang, the president of Kong Wua Investment Group. "We are very happy that Bayn Europe, with their sugar reduction know-how and technical capabilities, have made the decision to enter the Chinese market.”
About Bayn Europe
Bayn Europe is an independent formulation developer of cutting edge and healthy sugar reduction solutions for the food and beverage industry. Bayn’s total solutions focus on taste, texture and cost-in-use. Bayn’s product portfolio contains ingredients and sugar replacers for food and beverage applications. Bayn’s business model is based on solid networks of scientific research, market channel partnerships and contracted manufacturers. Bayn Europe was founded in 2009 in Stockholm, Sweden, and is listed at Nasdaq Stockholm, First North, since 2014.
Mangold Fondkommission AB is Bayn’s Certified Adviser. Telephone +46-8-5030 1550.
For more information, please contact Lucy Dahlgren, Managing Director Bayn Europe AB, e-mail firstname.lastname@example.org
About Kong Wah Group
The Kong Wah Group of Shenzhen was established in April 1996 with the Kong Wah Group of Hong Kong as a majority owner. The available funds at the time of registration were 150 million RMB.
The group has a tradition of steady growth and pursuing of profitable projects. It strives for a modern business culture and its core values are honesty, trust and pragmatism. Today Kong Wah Group owns three high-technology parks, two ecology parks and over 200 000 square meters off first class office buildings spread all over the China. The group also holds investments in the industries of capital management, medical wine and amber jewelry. In total the Kong Wah Group controls 11 subsidiaries, found both locally and abroad.
The Kong Wah Group is a people oriented and achievement driven organization and always chooses its projects with the utmost care. The organization acts with its shareholders and their return in mind - at the same time it strives to contribute to a more stable society. With its available funds, modern business management, and broad project competence The Kong Wah Group has become a well-known and respected entity in China. For more information: http://kongwah.com.cn/index.asp
Denna information är sådan information som Bayn Europe AB är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning. Informationen lämnades, genom ovanstående kontaktpersons försorg, för offentliggörande den 17 november 2017 kl. 15.30 CET