Christian Lacroix Maison and Bemz unite to dress Ikea furniture

The world famous French design house joins the Bemz Limited Edition Designer-Curated Collection for its first ever Swedish collaboration

Sacha Walckhoff, Artistic Director at Christian Lacroix Maison
Watch Sacha Walckhoff’s curation video here. More high-resolution images here.

September 14, 2015 - Bemz, the company known for custom-designed covers for Ikea sofas and chairs, is very proud to introduce a new and exclusive collaboration with world-renowned Christian Lacroix. In its first ever design alliance with a Swedish company, Christian Lacroix is introducing its Jardin Exo’Chic fabric into the Bemz Limited Edition Designer-Curated Collection as a part of the Bemz 10th Anniversary celebrations.

Jardin Exo’Chic comes from the Belles Rives collection which offers a panoramic voyage through some of the best known homes and personalities in the history of the French Riviera and Monte Carlo’s Botanic gardens. Jardin Exo'Chic is an exquisite and exotic digitally printed palm forest vista. This extraordinary printed cotton is as graphic as it is luxurious and will add a sense of drama to any interior. It will be available as covers for the complete range of products at Bemz from September 17, 2015 on Bemz.com. Fabrics from the Bemz Limited Edition Designer-Curated Collection will be available in 2015 only.

"The Bemz concept gives people the ability to change the mood in their homes with their existing furniture. I love this idea of being able to play with fabrics, colours and textures to match my personality. The Bemz idea is brilliant and fun and therefore I am very happy to be taking part in this collaboration," says Sacha Walckhoff, creative director at Christian Lacroix.

Sacha Walckhoff’s curation with Jardin Exo’Chic and Bemz textiles

In addition to introducing a new pattern to the Bemz Limited Edition Designer-Curated Collection, Sacha Walckhoff has curated it with other patterns from the existing range of fabrics at Bemz to create a highly personal and inspiring look. Sacha explored the possibilities of customisation offered by Bemz by choosing the Jardin Exo’Chic print for a Söderhamn sofa paired with striped slipcovers for the sofa’s armrests and completing the look with red striped, black striped and baroque-inspired cushion covers. Sacha’s curation was filmed, and the video can be viewed here.

As far as interior design is concerned, I love to create interesting encounters, mixing old and new, colours and neutrals, big names and unknown designers. Eclectic choices are not easy to balance but the result is always breathtaking when successful. I curated my look following a summer holiday keeping in mind the print’s availability in September. I used this amazing blue Lacroix Jardin Exo'Chic print, which reminds me of a beautiful summer’s day, and curated it with stripes and graphic patterns from the Bemz collection to create the energy and strength needed to go back to work,” says Sacha Walckhoff.

Bemz has a rich history of design collaboration, including world famous designers such as Designers Guild and Marimekko, Swedish contemporaries like Littlephant and Lisa Bengtsson, and 20th century Swedish classics including Stig Lindberg, Viola Gråsten and Göta Trägårdh.

We are truly honoured to launch this design collaboration together with the iconic design house Christian Lacroix Maison as a part of our 10th Anniversary celebrations and the Bemz Limited Edition Designer-Curated Collection. This unique alliance makes it possible for people to transform their ordinary Ikea sofa into a real designer piece," says Lesley Pennington, Bemz founder and CEO.

Ends

For more information, fabric samples or to borrow covers, please contact:
Christina Bhachu, christie@bemz.com, +44 796 621 6363 

Customer service from the UK: 0800-048 84 04 (Toll Free)

Christian Lacroix: Pauline Brillouet, pauline@alexandrapr.com, +33 1 47 58 08 03

High resolution images from Bemz available here. 

Notes to Editors:
Caption information for images:
Top image:
Sacha Walckhoff, Artistic Director Christian Lacroix Maison.

Second and third image:
Bemz cover for the Söderhamn sofa in Jardin Exo’Chic by Christian Lacroix [NEW], £599. Bemz armrest covers for the Söderhamn sofa in Stockholm Stripe Jet Black, £45 each. Bemz cushion covers in Stockholm Stripe Real Red, Stockholm Stripe Jet Black and New Baroque Jet Black, £19 each, and in Real Red Panama Cotton, £15.

Fourth image:
Sacha Walckhoff’s curated colour palette: Jardin Exo’Chic by Christian Lacroix [NEW], Stockholm Stripe Real Red, Stockholm Stripe Jet Black, Real Red Panama Cotton and New Baroque Jet Black by Bemz.

About Bemz
Bemz is a Swedish design company that produces tailor-made covers for IKEA furniture and other home textile products. The company was founded in 2005 by Lesley Pennington. The Bemz brand philosophy is deeply rooted in Scandinavian design history. Bemz fabrics are specially selected for their high quality, natural materials and all Bemz textiles are machine washable. With a business idea based on extending the life of IKEA furniture, Bemz environmental commitment is significant. Furthermore, Bemz eliminates overproduction by only manufacturing what customers have ordered and all production takes place in Europe, its biggest market. In December 2009, Bemz opened a store at Odengatan 22, in Stockholm – a shop and showroom in one.
More facts and figures on Bemz are available here.
Customer service from the UK: 0800-048 84 04 (Toll Free)

About Christian Lacroix Maison
Since the launch of the Couture House in 1987, the Christian Lacroix style has been unique, exuberant, colourful and baroque. Today, Christian Lacroix Maison expresses its dynamism and love for colour via its lifestyle, fashion accessory and menswear collections designed by the brand’s Creative Director, Sacha Walckhoff and made in collaboration with several prestigious labels. Combining the excellence of Christian Lacroix with exceptional savoir-faire, the Studio’s talent is conveyed through the realisation of these varied and unique collections.

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About Us

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.

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