Best New UK Betting Sites (2021)

Online betting is a very popular pastime in the UK, with new sites being launched by operators on a regular basis in a bid to try to claim a slice of what is an increasingly large pie. 

It is tricky for these new betting sites in the UK for 2021 to stand out from the crowd, however, especially given the fact that there is so much competition out there on the market already. 

Some sites are able to carve out a niche for themselves, though. Perhaps they have particularly high betting odds for a certain sport, or a feature that no other betting brands are able to offer. 

Users might have some reservations about joining one of the new betting sites in the UK for 2021, though. Safety and security concerns are always going to be paramount when these sites launch without the strong reputation that historically popular betting brands have built over time. 

One of the best ways to find out everything about new betting sites is to check out reviews from industry experts. This can help people to make up their minds about the top new betting sites in the UK for 2021 and decide whether they want to join them or opt for a more famous rival. 

Our Top Betting Sites Picks 

Let’s take a quick look at some of the best new betting sites in the UK for 2021 in the following categories: 

  • Best new betting site overall - Kwiff 

  • Best for free bets BetBull 

  • Best betting odds – SBK 

  • Best welcome bonus - Parimatch 

  • Best selection of sports - 

  • Best betting app – Kwiff 

  • Best for football betting – MansionBet 

  • Best for live streaming – QuinnBet 

  • Best for promotions – Virgin Bet 

What is and what do we do? aims to provide UK sports fans with all of the information that they need to know about all betting sites in the country, including those that are launching in 2021. 

With new brands being launched all the time in the UK, it is almost impossible for most people to keep up with all the latest developments in such a widely competitive sector. 

The industry experts at have their ears to the ground, though, ensuring that every time something important happens, they can tell the site's readers all about it. 

One of the main purposes of the site is to provide unbiased and detailed betting site reviews. There are plenty of other places on the internet where people can find reviews of UK betting sites, but none of them go into quite as much depth as those published by 

This is also one of the best places to go on the internet for all the latest welcome bonuses. With the best new betting sites in the UK for 2021 getting increasingly creative in this department, checking out is a great way to avoid missing out on some fantastic deals. 

The reviews at are carefully constructed so that they answer all of the questions a potential customer might have about a UK new betting site before signing up. Let's take a look at the things we assess when we are choosing the best new betting sites for 2021. 

How We Choose the Best New Betting Sites 

There are myriad things taken into account in the reviews of the best new betting sites in the UK for 2021. There are seven key areas, though, which are as follows:  

Safety/security/licence: The first thing it is important to check is whether or not the site is legal. In order to be allowed to operate in the UK, they need to have a relevant license from an industry body such as the Gambling Commission or the Malta Gaming Authority. Safety and security standards are also assessed, with leading betting sites in the UK typically ensuring that they have SSL encryption in place to protect the financial data of their users falling into the wrong hands. A very strong safety policy is a must if any new betting site in the UK is to truly thrive. 

Range of sports/betting markets: Sportsbooks might look fairly similar at first glance, but take a dive below the surface and they often have significant differences in terms of both the range of sports available to bet on, as well as the betting markets that are offered to pick from. It goes without saying that sites have plenty of options when it comes to football betting in the UK. However, there could be a weakness in a site's golf betting provision, for example, while some sites are stronger than others when it comes to markets for American sports such as baseball or for matches in the NBA or the NFL. Esports is an area to keep a close eye on here. For a lot of people in the industry, esports betting is the future so sites need to take this into account too. 

Promotions: The main way that a lot of the best new betting sites in the UK for 2021 get a lot of attention for themselves is through promotions. Betting brands have long offered juicy welcome bonuses in a bid to persuade sports fans to sign up for an account with them, instead of at a rival. But a welcome bonus might not be as good as it seems if there is a wagering requirement or a maximum win limit buried within the small print of the offer's terms and conditions. Promotions should not just be for new users either. It is important that UK betting sites reward the loyalty of their existing customers, for example by offering the chance to earn free bets.  

High betting odds: Sports fans who want to get the most bang for their buck at betting sites in the UK will be looking for high betting odds. The difference in prices at various sportsbooks might not seem like a big deal, but it can have a surprising impact on the amount of potential profit that a user is able to win. Some UK sites are known for having high betting odds on a particular sport, for example tennis, while they might be weaker for motorsport betting odds. Price boosts and enhanced odds are part of this as they are a common way for the best new betting sites in the UK to ensure that they can be as competitive as possible with their prices. 

Live streaming: Among the top developments in the online betting world in the last few years has been the rise of live streaming. For a lot of UK sports fans, being able to watch live sports streams in high quality through their betting site account is now seen as a must. It is very important for those who want to bet live in-play on the big game of the day, in particular. Some sites only let their users watch live streams if they have a funded account, while access to them might even be unlocked unless a customer places a bet on the event in question, for example a UK horse race. It is also worth noting here that live streams are often delayed by a few seconds. 

Customer support: Everyone who has used an online betting site before knows how important it is to be able to get in touch with customer support. Having a problem with an account, or a question that needs to be answered, is absolutely inevitable at some point for all customers. Most top betting sites in the UK now offer customer service on a 24/7 basis. This is vital as it means users can get the help they need, no matter the time of the day or the night. Customer service should be available to access via a range of methods, like phone, email or live chat. A good FAQ is also a great starting point for customer support at top new UK betting sites as well. The speed of customer support responses is one of the top things assessed in our full reviews. 

Payment methods available: Most of the best new betting sites in the UK for 2021 have a similar list of payment methods that are available. It is no longer permitted to use credit cards to make a deposit at an online gambling site, but debit cards remain a very popular option. PayPal and e-wallets like Skrill and Neteller are among the common ways to fund a betting account too. Mobile users will also be hoping that the list of payment methods available to use at the best new betting sites in the UK for 2021 also includes options such as Apple Pay and Google Pay. One thing to keep an eye on in this area is whether or not cryptocurrency can be used. Many people now want to be able to add funds to their betting account with options such as Bitcoin. 

Top 10 New Betting Sites in the UK for 2021 

After assessing all of the above key areas, here are the brands that are the top 10 new betting sites in the UK for 2021 - these are all recommended for sports fans looking to place bets. 

Kwiff - #1 Best New Betting Site 

It is fairly rare for a new betting site launching in the UK to offer something that is truly unique. 

But that is what Kwiff has managed to do with its special suite of promotions and offers including one killer feature - the opportunity for players to supercharge the odds of their bet. 

This is called getting "Kwiffed" by the UK betting site. Users cannot predict when this is going to happen, but they might get a notification after confirming a bet that the odds were boosted. 

When a bet has been "Kwiffed" on the site, the chances are that the odds given to the customer are better than those that could have been found at any other new betting site in the UK. 

Kwiff is designed to be used on mobile devices, with its betting app one of the very best around. 

With a lot of sports fans in the UK now preferring to use a smartphone to bet on sport, it seems a safe bet to say Kwiff will become one of the country's most significant betting brands in time. 

There is also a great loyalty program in place at Kwiff to convince users to keep coming back. 

Betiton - #2 Best New Betting Site 

Launched in 2020, Betiton quickly became known as one of the best new UK betting sites. 

Low betting margins are one of the main reasons people should sign up to bet at Betiton. 

Betiton is a new UK betting brand that is operated and licensed by Aspire Global Communications Limited. This is the same company behind Hopa and Karamba. 

Offers and promotions are key for new UK betting sites looking to make a big splash. They need to attract new users with a big welcome bonus, as well as enticing them to become repeat users with other types of bonuses and promotions that are aimed at existing customers as well. 

Betiton delivers with Betiton VIP Club, its version of a rewards club, while users who sign up here can get extra winnings on acca bets through the site as well. 

There are a couple of issues that Betiton could do with ironing out, however. 

The UK betting site does not currently offer customer service on a 24/7 basis, with staff working between the hours of 06:00 – 23:00 GMT. 

This is something Betiton is likely to fix in the near future though, so it can be overlooked. - #3 Best New Betting Site 

Like a lot of betting sites in the UK for 2021, is both a sportsbook and online casino. 

This is increasingly common. Sports fans are likely to welcome this as they can use the same account to switch between having a bet on the top race or big game of the day with playing slots and other casino classics such as baccarat, blackjack, poker and roulette. 

Taking pride of place among the best new UK betting sites in the UK for 2021, has an easy to use interface. This makes it a particularly good choice for those new to sports betting. 

Other perks of playing at include that the site has a free blog with betting tips as well. 

Esports betting is available at, with more than 30 different sports available to bet on. 

The list of sports offered at includes fairly niche options like yachting and water polo. 

Unlike at Betiton, great customer service is available around the clock at 

This site is owned and operated by the LeoVegas Group, which has grown into one of Europe's top online gambling companies. 

BetUK - #4 Best New Betting Site 

Another betting brand to have recently been launched by the LeoVegas Group is BetUK. 

A rather nondescript name might not be a promising start but a solid sportsbook kicks off the reasons why sports fans in the UK should consider signing up for an account here. 

BetUK players get access to more than 30 different sports to bet on. As well as the main favourites like golf and football, there are plenty of niche sports betting options here too. 

Depth of markets is good at BetUK too. Standard Premier League games have hundreds of different markets to pick from, so users are sure to find a bet that catches the eye. 

BetUK has 24/7 customer support that runs every day of the week, with the options to get in touch with the site's staff including live chat and email. 

It is fair to say BetUK is not a comprehensive sports betting site like some of the biggest brands in the business, while its odds could certainly be better. 

But since being launched just a couple of years ago, BetUK enjoys a growing reputation as one to watch among the best new UK betting sites in the UK for 2021. 

Virginbet - #5 Best New Betting Site 

Promotions and offers at Virginbet ensure it is a top new UK betting site in the UK for 2021. 

Sports fans can get free bets if they pick a winner in horse racing at odds of at least 3/1. 

Virginbet has a special feature that ensures it offers something different to most UK sites. 

With Virginbet FIVES, users pick five players. They will then get a cash reward for each goal that they score in the coming weekend of action. 

Live streams for select races are offered here too. With live streaming an area where some of the new UK betting sites in the UK for 2021 fall short, this is a big tick in the box for Virginbet. 

Mobile betting products are particularly good at Virginbet as well. With an increasing number of UK sports fans preferring to bet using a mobile device, this is well worth pointing out here. 

Another reason to use Virginbet for sports betting in the UK is the site has daily price boosts. 

Making the most of these enhanced odds will be key for players who are hunting for the best possible value from their wagers on their preferred sporting action. 

Hollywoodbets - #6 Best New Betting Site 

Having started life as a chain of betting shops in South Africa, Hollywoodbets is now enjoying a reputation as one of the top new UK betting sites in the UK for 2021. 

As well as being title sponsors of the Hollywoodbets Dolphins cricket team in South Africa, UK sports fans might have noticed the Hollywoodbets brand on the shirts of Brentford recently. 

Hollywoodbets is different to a lot of the other new UK betting sites in that it is an established brand moving into a fresh market, rather than being released as a white-label site. 

What this means is that many sports fans may believe Hollywoodbets to be a lot more trustworthy, simply because the people behind the brand have a lot more experience. 

At Hollywoodbets, UK players get access to a packed sportsbook that covers horse racing and greyhounds, which are sometimes missing from the list of sports at new betting sites. 

Hollywoodbets customers can pick from more than 300 different markets for popular football events, while niche sports such as hurling, snooker and Nascar are all available here too. 

There is no doubt Hollywoodbets has the potential to be a leading betting brand in the UK. 

Parimatch - #7 Best New Betting Site 

Even though Parimatch was only launched in the UK in 2020, like Hollywoodbets the site has been around for a long time, with its focus having been growing across eastern Europe. 

Parimatch - which was set up in Ukraine - now has over one million registered customers. 

This shows it is already a force to be reckoned with in a lot of countries, so it is no surprise that Parimatch is among the top new UK betting sites in the UK for 2021. 

Parimatch users will probably spot the site has a deal with BetVictor. Due to the fact BetVictor has some of the highest betting odds in the UK, this has to be considered a good thing. 

Eagle-eyed sports fans will also have noticed Parimatch has sponsorship deals with both Leicester City and Everton. MMA star Conor McGregor has been a brand ambassador too. 

It is obvious there is a lot of money and time being spent on making Parimatch a top option for betting site users in the UK. 

Parimatch offers 24/7 customer support but there are unlikely to be complaints about its interface. The design of Parimatch means it is a joy to use for UK sports fans. 

Casumo Sports - #8 Best New Betting Site 

Lots of online casinos have added sportsbooks in the UK recently, with Casumo among them. 

A strong focus on mobile betting is one of the things that makes Casumo Sports stand out. It has an app for both iOS and Android. 

The Malta-based operator might have launched one of the newest betting sites in the UK for 2021, but users can feel assured by the fact it has run an online casino for about a decade. 

Casumo Sports has more than 25 sports to pick from. This will be more than enough for most casual users to get their teeth stuck into, but it means some niche sports might be missing. 

At Casumo Sports, 200+ markets per game are offered as well, so there is a lot of depth. 

Casumo Sports has a bet builder tool available to let sports fans be creative about their picks. This is worth noting as not many other new betting sites in the UK for 2021 can offer this. 

Casumo Sports also has 24/7, seven days a week customer support via live chat and email. 

While the casino remains the main draw at Casumo, there is a lot to like about the sportsbook. 

SBK - #9 Best New Betting Site 

Something different among new betting sites in the UK is SBK, an app launched by Smarkets. 

For those who are unfamiliar with Smarkets, this is a betting exchange that rivals Betfair. Being tied in to Smarkets means SBK has some of the very best prices for most major sports. 

Although Smarkets is licensed by the Malta Gaming Authority of Malta, its products including the SBK app for customers in the UK are licensed and regulated by the Gambling Commission. 

Security is a priority for SBK, which has Transport Layer Security and Secure Socket Layer in place to make sure all financial transactions on its platform will be safe and secure. 

There is even 2-Factor Authentication in place, which will be reassuring to many sports fans. 

The SBK betting apps for iOS and Android are brilliant. Home to a community-led social network, users can share their betting tips with each other to try to beat the bookies. American sports are an area of strength for the SBK betting apps with NFL, MLB and NBA all offered. 

Smarkets is developing the SBK app all the time, so it is definitely one of the best new betting sites in the UK for 2021. 

QuinnBet - #10 Best New Betting Site 

Wrapping up our list of the top 10 new betting sites in the UK is QuinnBet, an Irish brand that was created by the former billionaire Sean Quinn just a few years ago. 

More established than a lot of the selections detailed above, QuinnBet offers a full package. 

Everything from an online casino to the QuinnPools section can be found on this betting site. The QuinnPools area is particularly interesting as users can win guaranteed jackpot prizes. 

Promotions are where QuinnBet really thrives compared to other new UK betting sites. 

Users who sign up for an account here can get 25 per cent of your weekly sportsbook losses refunded as a free bet through the Quinn’s Quarterback rewards offer, as an example. 

A variety of virtual sports are offered, with the list including two types of horse racing - flat and jump - as well as virtual table tennis, motor racing and greyhounds. 

Anyone who wants to bet on Irish sports like GAA football, GAA hurling should definitely consider QuinnBet. Few other new betting sites in the UK can offer these markets. 

QuinnBet has wasted no time in becoming a top option for UK sports fans who bet online.