Bygghemma Group expands its range to include more than 800,000 unique products

Over the past six months, Bygghemma Group First (BHG) has expanded its product range to include more than 800,000 unique products, up from 500,000 unique products at the end of the third quarter 2019. This increase is attributable to a combination of rapid organic growth of external and proprietary brands and the acquisitions of, Lindström & Sondén AB and As a result, BHG now has about five times as many unique products in its product range compared with its closest competitor in the Nordic region, within both the DIY and Home Furnishing segments.

BHG’s President and CEO, Adam Schatz, comments: “Having a leading product range is central to the Group’s sales strategy. We expanded our product range considerably last year as well as during the start of 2020. We are rapidly approaching a total product range of one million unique products in the Group, which represents a milestone in our goal to offer the market’s premier range of leading external brands and affordable proprietary brands in our markets and segments.”

A market-leading product range, comprising both proprietary and leading external brands, combined with an extensive service offering and the market’s most accessible product expertise, showrooms, the company’s own delivery service and an internal installation network form the foundation of BHG’s strategy (the BHG Ecosystem) and its journey towards achieving the Group’s financial goal: SEK 10 billion in sales and an EBIT margin of 7 percent in the medium term.

For more information, please contact:

Adam Schatz, President and CEO of BHG
Tel: +46 (0)709 32 43 00. E-mail: 

Johan Hähnel, Head of Investor Relations
Tel: +46 (0)70 605 63 34. E-mail: 

The information was submitted for publication, through the agency of the contact persons set out above, at 10:30 a.m. CET on 17 March 2020.

About BHG
Bygghemma Group is the leading online supplier of products and services in DIY and Home Furnishing in Europe. We offer our customers a broad ecosystem of products and services and conduct operations in two segments: DIY and Home Furnishing. With over 800,000 products, we provide the broadest product range in the market at the most competitive prices, and strive to create the most attractive e-commerce environment by combining an unbeatable product range with smart technology, leading product expertise and a broad range of services. The Group includes over 50 online sites — including e-commerce stores like and — and over 80 showrooms. The Group has its head office in Malmö and is listed on Nasdaq Stockholm Mid Cap. In 2019, the Group had sales of SEK 6.2 billion and more than 1,500 employees.





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