Bygghemma Group wins the Swedish SEO Award

Bygghemma Group, the leading Nordic online retailer within DIY and Home Furnishing, receives the Swedish SEO Award in the home furnishing category, for its work with the destination.

Martin Edblad, acting President and CEO, commented:

”Bygghemma Group offers the market the broadest product assortment within DIY and Home Furnishing, by a wide margin. The Swedish SEO Award is another confirmation of Bygghemma Group’s leading work within the field of organic traffic generation, which ultimately aims to offer our customers a fast, simple and precise way of finding the specific products that the customers are looking for, within our broad assortment of own and external brands”.

The Jury has assessed organic visibility and growth in search hits and explains the reward as follows:

"Chilli is awarded the Swedish SEO Award 2019 in the home furnishing category. Chilli has increased its SEO-traffic through well-curated content and a clear landing page hierarchy. Chilli has optimised its e-commerce platform and has gained good visibility in many important search terms."

The Swedish SEO Award is a competition judged by a jury and its purpose is to highlight skilled e-commerce actors who have succeeded in increasing the visibility of their sites through organic search, aided by SEO. Read more about the award (in Swedish) on

For more information, please contact:
Martin Edblad, acting President and CEO of Bygghemma Group
Telephone: +46 (0)73 424 68 51. E-mail: 

This information was submitted for publication, through the agency of the contact person set out above, at 08:00 a.m. CEST on 4 September 2019.

About Bygghemma Group

Bygghemma Group is the leading online supplier of home improvement products in the Nordic region. We offer our customers a broad product range at attractive prices, with convenient home delivery. We conduct operations in two segments: DIY and Home Furnishing. DIY comprises sales of products from well-known brands for homes and gardens, and Home Furnishing comprises sales of furniture and home decor, mainly under proprietary brands. Bygghemma Group includes a wide range of webstores, such as and Bygghemma Group had sales of approximately SEK 5 billion in 2018, has its head office in Malmö and is listed on Nasdaq Stockholm Mid Cap.



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