Press invitation: An all-European PIDA winner will be elected at Luxe Pack Monaco

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On Monday 30 September we will know who is the first total European winner of the packaging design competition PIDA. The 36 entries have now become four finalists from Sweden, the UK, Germany and France and now they will compete for the title Grand finale winner at Luxe Pack Monaco. PIDA is a BillerudKorsnäs initiative for driving development in packaging design, showcasing the work of young talent, and creating a meeting place for the packaging community – an arena for ideas and inspiration.   

The theme for this year’s PIDA is Bring the Future, a challenge with a sustainability focus. The four finalist that will compete for the title Grand Finale-winner, are:

  • Bois underwear – by Alicia Lundgren, Natasha Bosnjak and Christian Koch from Nackademin.
  • Ekitai Sake – by Chao-Lun Cheng, Will Sutton and Jiaming Gong from Sheffield Hallam University.
  • Save the bees – by Daniela Betz and Sophia Huber from Hochschule der Medien, Stuttgart.
  • Layers and Care - by Alexie Rossato, Robin Rousselle and Charlène Raymond from IUT of Reims.

Media are warmly invited to attend the event where the Grand Finale winner will be elected.

Time: Monday 30 September, at 3 p.m.

Place: The BillerudKorsnäs stand DC12, at Luxe Pack Monaco.

RSVP latest 27 September to

“We have arranged PIDA for 15 years running, as a way of driving the development of packaging design and knitting the packaging community tighter together. And with a Grand Finale at Luxe Pack in Monaco we want to take the competition to a new level. This way we can give the students an even greater incentive and introduce their design projects to a wider audience,” says Anders Gathu, Marketing Manager BillerudKorsnäs.

For press photos and more information on PIDA, please visit:

For more information about PIDA, please contact:

Anders Gathu, Marketing Manager, BillerudKorsnäs
Telephone: +46722433661

Sophie Lindhe, Brand Project Coordinator, BillerudKorsnäs
Telephone: +46725237179

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world-leading provider of primary fibre based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4300 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 22 billion and is listed on Nasdaq Stockholm.





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