INTERIM REPORT JANUARY – SEPTEMBER 2009

Aggressive investment in product development and exports

July 1 – September 30, 2009 • Brand sales (excluding VAT) increased by 1 percent to SEK 566 million (563). • The Group’s net sales decreased by 3 percent to SEK 155.2 million (160.8). • The gross profit margin decreased to 50.8 percent (54.1). • Operating profit decreased to SEK 43.5 million (49.7). • Profit after tax decreased to SEK 30.1 million (37.6). • Earnings per share decreased to SEK 1.20 (1.50). Fully diluted earnings per share amounted to SEK 1.19 (1.50). • Distribution agreements in Portugal and Chile. • The Board of Directors of Björn Borg has established new financial objectives for operations, which will apply during the period 2010–2014. January 1 – September 30, 2009 • Brand sales (excluding VAT) increased by 4 percent to SEK 1,554 million (1,495). • The Group’s net sales increased by 6 percent to SEK 417.7 million (395.3). • The gross profit margin decreased to 50.2 percent (53.7). • Operating profit decreased to SEK 93.2 million (102.7). • Profit after tax decreased to SEK 67.4 million (76.4). • Earnings per share decreased to SEK 2.68 (3.05). Fully diluted earnings per share amounted to SEK 2.68 (3.04). Comment from the President “Sales during the third quarter reflect the continued tough market climate, but our profit shows that we have good control over costs. Within the company we are working intensely to further improve and strengthen Björn Borg’s product development and distribution,” says Arthur Engel.