BroadcastAZ: HD Live Shot Studio A
BroadcastAZ, a Broadcast USA company, unveils one of the country's leading HD digital broadcast facilities in Scottsdale, AZ. This state-of-the-art HDTV Production & Broadcast Center opens June 15, 2012 to take advantage of the high concentration of breaking news from Arizona and nationally-ranked Arizona public companies. Where HD video is the medium of choice, BroadcastAZ boasts a fully-equipped broadcast center, capable of televising live High Definition or Standard Definition signals via a dedicated high speed video pipeline to an HD Hub in New York City. The signal is then available to more than 200 major networks including ABC, CBS, NBC, Fox, CNN, ESPN and global networks as well. BroadcastAZ features two complete HD studios including High Definition cameras and teleprompter, computer controlled lighting grid, control room, video pipeline connection, robotically controlled HD-camera with a lighting and sound system in Studio A for ‘talking head’ or ‘live-shot’ interviews, plus a green room/make-up room for talent. Studio B is a 1200 square foot HD studio suitable for major shows needing up to five HD cameras, greenscreen and custom set designs. “There has been a rapidly emerging convergence of broadcasting and telecommunication which is the direct result of the ongoing development of digital technologies,” said Bonnie Adams, director of operations for BroadcastAZ. “We have made improvements in our traditional HD studio by fostering and promoting the breakthroughs in media broadcast markets including breaking news, financial industries, public company communication with financial analysts, annual meetings and shareholder media advisories, along with satellite media tours.” BroadcastAZ chose Scottsdale for its first West regional location due to the favorable business climate that the city offers. Arizona is also a national source for breaking news, financial trends, green energy, medical technology, and global tourism. “As Scottsdale continues its strong economic recovery, we are thrilled that BroadcastAZ has decided to join the growing list of companies that have chosen to make Scottsdale their home,” said Mayor W.J. ‘Jim’ Lane. “BroadcastAZ fits well into Scottsdale’s growing technology industry and we wish them nothing but continued success.”
A Scottsdale-based private broadcast studio will incorporate innovative practices using the advances in telecommunications and broadcasting technology.
“The NFL Network has 48 systems in use at all of the team training facilities, including the Arizona Cardinals, and at the homes of its football analysts. All of the systems can be controlled from the network's broadcast center in Culver City, CA, “Lowden said
“Broadcast USA is at the convergence of new technological advances in broadcasting and in telecommunications. This grant enables BroadcastAZ to provide superior training that will enhance the skill sets of many local professionals,” said Bonnie Adams, Broadcast USA’s director of operations. “Scottsdale’s unique business environment, technology corridor and highly skilled work force were driving factors in our desire to open our first HD Broadcast Center. This grant will expand our presence in the community.”
Brad Dick, Broadcast Engineering magazine editor, said “the robotic-camera systems are increasingly in use and vastly improved, with faster and more precise controls of the cameras. A control room in any location can operate with video feeds from a variety of locations and have only one production crew instead of one at each location,” Dick said.
Mark Lowden, Azzurro HD vice president of sales, said “the robotic-camera system has been employed for a variety of sports-broadcasting uses. The NFL Network has 48 systems in use at all of the team training facilities, including for the Arizona Cardinals, and at the homes of its football analysts. All of the systems can be controlled from the network's broadcast center in Culver City, Calif.,” Lowden said.
“There has been a rapidly emerging convergence of broadcasting and telecommunication which is the direct result of the ongoing development of digital technologies,” said Bonnie Adams, director of operations for BroadcastAZ.
“As Scottsdale continues its strong economic recovery, we are thrilled that BroadcastAZ has decided to join the growing list of companies that have chosen to make Scottsdale their home,” said Mayor W.J. ‘Jim’ Lane. “BroadcastAZ fits well into Scottsdale’s growing technology industry and we wish them nothing but continued success.”
“As Scottsdale continues its strong economic recovery, we are thrilled that BroadcastAZ has decided to join the growing list of companies that have chosen to make Scottsdale their home,” said Mayor W.J. ‘Jim’ Lane. “BroadcastAZ fits well into Scottsdale’s growing technology industry and we wish them nothing but continued success.”
“There has been a rapidly emerging convergence of broadcasting and telecommunication which is the direct result of the ongoing development of digital technologies,” said Bonnie Adams, director of operations for BroadcastAZ. “We have made improvements in our traditional HD studio by fostering and promoting the breakthroughs in media broadcast markets including breaking news, financial industries, public company communication with financial analysts, annual meetings and shareholder media advisories, along with satellite media tours.”
“In addition, BroadcastAZ has purchased the revolutionary Azzurro HD Camera System to install in our newly constructed live broadcast Studio A. The studio itself has acoustic foam walls that also double as a ‘blue screen’ studio, flat screen monitors (HD), superior sound and studio lighting, and a green room with full make-up area,” added Collins.