BURGER KING® RESTAURANTS LAUNCH PLANT-BASED BURGERS IN SWEDEN.THE UNBELIEVABLE™ WHOPPER® AND THE UNBELIEVABLE CHICKEN KING™
IT IS UNBELEIEVABLE! PLANT-BASED BURGERS THAT TASTE THIS GOOD!
Burger King® Sweden launch two new, plant-based burgers, one version of the WHOPPER® Sandwich and a Chicken-like Sandwich. The UNBELIEVABLE™ burgers are plant-based and have 0 % meat but 100 % taste, there should be no compromises eating a real tasty plant-based burger! Maybe you think they are so similar that you can’t even taste the difference!
STOCKHOLM – May 21, 2019. After the success of the Impossible™ WHOPPER® sandwich in the US market, Burger King® Sweden is launching plant-based burgers as the first country in Europe for the BK® System. The 22nd of May, 8 exclusive restaurants in Stockholm, Gothenburg and Malmoe will offer their guests the UNBELIEVABLE™ WHOPPER® and The UNBELIEVABLE CHICKEN KING™ sandwiches.
To get the credibility of a juicy burger, the plant-based Whopper patty is of course flame-grilled and paired with the same ingredients as the Whopper sandwich - freshly sliced tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a toasted sesame seed bun. The UNBELIEVABLE CHICKEN KING™ patty comes in a fresh potato bun with creamy mayonnaise, freshly sliced tomatoes, and fresh lettuce.
“UNBELIEVABLE™ is launched in a time where we see a lot of the guests wanting to find more alternatives on the menu and decrease their meat-consumption. Just like everything on our menu, we never compromise on taste and live by the motto that “taste is King”, says Iwo Zakowski, General Manager Burger King® Sweden and Denmark, further adding that “with this approach in mind, we hope that the plant-based burgers will appeal to both new and existing Burger King® guests and in turn, be a new growth driver for our business.
Burger King® let a limited amount of people test the burgers without knowing it was plant-based. Watch their reactions in The UNBELIEVABLE WHOPPER® film at https://youtu.be/tu4cnjlgjHM
The UNBELIEVABLE™ WHOPPER® and The UNBELIEVABLE CHICKEN KING™ sandwiches will be available on all Swedish restaurants later this summer.
About BURGER KING®:
Founded in 1954, the Burger King® brand is the second-largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the Burger King® system operates more than 17,800 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King® brand, please visit the Burger King® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
Media Contacts:
Angelika Vaskevitch, press contact Burger King SWEDEN
Tel: + 46 ( 0) 70-278 98 14
angelika.vaskevitch@mslgroup.com
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