Bygghemma Group launches a new lighting brand – Dimma belysningsdesign

Bygghemma Group, the Nordic region’s leading online retailer within DIY and Home Furnishing, is launching a new lighting brand – Dimma belysningsdesign. The investment is a part of the strategy to increase the number of proprietary brands. Dimma belysningsdesign will initially be launched on the Group’s web platforms bygghemma.se, stonefactory.se and lampgallerian.se.

Dimma belysningsdesign develops products within the product categories of ceiling lamps, table lamps and floor lamps. The products are designed to fit different environments and lifestyles at first-rate affordable prices. Exclusive taste doesn’t have to cost a lot.

“Lighting is a prioritised area for Bygghemma Group – an area where we see a major opportunity to develop products and which was the basis for the acquisition of Lampgallerian in May 2019. By taking the next step and launching a proprietary lighting brand, we are further strengthening our position and delivering on our strategy to increase our number of proprietary brands for the Group as a whole,” comments Martin Edblad, acting President and CEO of Bygghemma Group. 

For more information about Dimma belysningsdesign, please contact:
Martin Edblad, acting President and CEO of Bygghemma Group
Tel: +46 (0)73 424 68 51. E-mail:
martin.edblad@bygghemmagroup.se

Marcus Kjellman, Head of Private Labels at Bygghemma Group
Tel: +46 (0)76 102 98 00. E-mail: marcus.kjellman@bygghemma.se

The information was submitted for publication, through the agency of the contact persons set out above, at 8:00 a.m. CEST on 25 October 2019.

About Bygghemma Group

Bygghemma Group is the leading online supplier of home improvement products in the Nordic region. We offer our customers a broad product range at attractive prices, with convenient home delivery. We conduct operations in two segments: DIY and Home Furnishing. DIY comprises sales of products from well-known brands for homes and gardens, and Home Furnishing comprises sales of furniture and home decor, mainly under proprietary brands. Bygghemma Group includes a wide range of webstores, such as www.bygghemma.se, www.trademax.sewww.chilli.sewww.furniturebox.se, stonefactory.se and lampgallerian.se. Bygghemma Group had sales of approximately SEK 5 billion in 2018, has its head office in Malmö and is listed on Nasdaq Stockholm Mid Cap.

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