doubles its number of showrooms

Bygghemma Group, the Nordic region’s leading online retailer within DIY and Home Furnishing, is doubling its number of DIY showrooms in Sweden through its subsidiary Bygghemma Sverige ( The investment is part of the Group’s strategy to offer a higher level of customer service and consultancy opportunities.

Today, 28 November, is opening three new showrooms in Jönköping, Lomma and Gothenburg. Two of the stores are located next to Golvpoolen stores, which are also part of Bygghemma Group. This concept will create synergies between the two businesses and create a more attractive destination for customers looking for comprehensive construction and renovation solutions. Bygghemma Sverige has also signed an agreement to establish an additional showroom in Uppsala, which will open in the first quarter of 2020. will thus have a total of eight showrooms in Sweden.

“Showrooms are a good complement to our webstores and an important part of the customer experience, allowing customers to see and feel the products and to discuss and receive advice from our trained in-store sales representatives when purchasing complex products. By opening more showrooms, we are further strengthening our position in the DIY market, while also delivering on our strategy to provide better service closer to our customers,” comments Martin Edblad, acting President and CEO of Bygghemma Group

For more information, please contact:
Martin Edblad, acting President and CEO of Bygghemma Group
Tel: +46 (0)73 424 68 51. E-mail:

Peter Ålenius, Head of Retail and Offline sales Bygghemma Sverige
Tel: +46 (0)767 233 951. E-mail:

The information was submitted for publication, through the agency of the contact persons set out above, at 8:00 a.m. CET on 28 November 2019.

About Bygghemma Group

Bygghemma Group is the leading online supplier of home improvement products in the Nordic region. We offer our customers a broad product range at attractive prices, with convenient home delivery. We conduct operations in two segments: DIY and Home Furnishing. DIY comprises sales of products from well-known brands for homes and gardens, and Home Furnishing comprises sales of furniture and home decor, mainly under proprietary brands. Bygghemma Group includes a wide range of webstores, such as,,, and Bygghemma Group had sales of approximately SEK 5 billion in 2018, has its head office in Malmö and is listed on Nasdaq Stockholm Mid Cap.



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