CHEMICALLY LIGHT HAIR COLOURANTS

Naturtint, the leading chemically light home hair colourant is offering Irish pharmacies an exciting business opportunity – why not stock Naturtint’s comprehensive range of hair colours in time for the party season and January detox as consumers reach for chemically lighter, trend-lead alternatives. As an independent business, Nature’s Dream (the exclusive distributor for Naturtint in the UK and Ireland) understands the strengths and struggles independent pharmacies face. Managing Director Janine Carroll believes Naturtint can benefit local pharmacies’ beauty counters with their unrivalled business proposition and high quality products that lead to repeat purchase. “Its more advantageous for pharmacies to stock a premium quality yet independently manufactured and distributed hair colour range as we are in the business of understanding small businesses. Having personally developed our own business, we appreciate the importance of realistic profit margins and individual needs. As a result, Nature’s Dream provide a more personalised business relationship, offering a dedicated trade and consumer helpline, unbeatable retailer support and the Nature’s Dream website packed with the latest advice and interactive home hair colouring solutions.” Stocked in over 50 pharmacies nationwide, including Molloys Lifestyle Pharmacies of County Mayo and County Roscommon that enjoy regional and national support from a specialised PR team, demand for Naturtint is high in Ireland. Naturtint is also set for significant growth as sales continue to increase 20% year-on-year . To meet this rising demand, Naturtint is available in singles from Wholefoods Wholesale in Dublin, with whom they work closely to provide unbeatable support and high quality products. With a healthy profit margin Naturtint is a retailer’s favourite and set to increase as more consumers say goodbye to expensive salon visits and hello to more economical home hair colouring. The Naturtint range is sold in nearly 20 countries worldwide and produced by Laboratorios Phergal, the leading pharmaceutical manufacturer of hair products in Spain. Subsequently, international GMP standards ensure the best quality pharmaceutically controlled ingredients, constant research and development and rigorous methods of production. Naturtint Green Technologies is the first 100% permanent hair colourant without hair-damaging ammonia that is formulated with active vegetable and selected certified organic ingredients. Unlike many of its competitors it is also free from the harsh chemical resorcinol and preservative parabens. Customers are becoming increasingly wary of using such chemicals on their hair and skin and Naturtint offers a gentle solution, whilst delivering outstanding results and 100% grey coverage. Nutrideep is the exciting new addition to the Naturtint range. Their first non-colour specific product, Nutrideep is a luxurious multipurpose protective hair cream. Due to customer demand, a 200ml bottle has been recently launched to guard customers’ hair from external damage with UV protectors and shine boosting ingredients to revive and prolong the life of colour treated hair. Follow the trend and give your customers the chemically-light alternative they’re looking for and in doing so, add value and increased business to your pharmacy! The Naturtint range is available in singles from Wholefoods Wholesale. Please call 00 44 845 601 8129 or email sales@naturesdream.co.uk for more information on how to become a Naturtint stockist, free point of sale and generous sales support from the Nature’s Dream team. • Naturtint - 29 fabulous, mixable shades - €13.49 • Naturtint Nutrideep Multiplier - €13.49 Caution: ALWAYS conduct a skin sensitivity test and a strand test 48 hours prior to use. This will ensure that you do not have an unexpected allergic reaction to the product and that you achieve the colour you desire. Cosmetics Association Show (7th-10th June - RDS Dublin) Wholefoods Wholesale Stand C12/C13