Cision AB (publ) Interim report January–March 2009, May 6 2009

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Weak quarter for divested Nordic units
• The Group’s operating revenue amounted to SEK 460 million (443). Organic growth was negative at -8 percent (-4). Exchange rate effects increased revenue by SEK 62 million.
• Operating profit amounted to SEK 9 million (31), and profit before tax was SEK -19 million (17). Earnings per share were SEK -0.41 (0.10).
• Operating profit excluding restructuring costs amounted to SEK 18 million (37), and the operating margin was 3.9 percent (8.4). Exchange rate effects had a positive impact on operating profit by SEK 9 million. Excluding the Nordic business units divested during the quarter, the Group’s first quarter operating profit
excluding restructuring costs would have been approximately SEK 32 million.
• Operating cash flow amounted to SEK 27 million (18). Free cash flow amounted to SEK -8 million (-18).
• Increasingly, the recession impacted most of Cision’s markets, resulting in negative organic growth for the quarter.
• During the quarter, Cision renegotiated some of the terms for its syndicated loan facility, adjusting some of the loan covenants and reducing the facility limit.

Comment by Cision CEO Hans Gieskes:
“During the first quarter of 2009, the Monitor and Analyze businesses in Denmark, Norway and Sweden experienced further decline in demand with significant losses as a result. We successfully divested these business units during the quarter and the remaining Nordic business units were all profitable. We therefore
expect the Nordic region to return to profitability for the rest of the year. Moreover, excluding the Nordic business units divested, the operating profit before restructuring charges for the group would have been approximately SEK 32 million for the first quarter.

In our largest European markets, Germany and the UK, the impact of the recession increased with weak quarterly results as a consequence. In order to improve profitability in these markets, we will continue to focus our efforts on reducing costs while rolling out CisionPoint to strengthen the competitiveness of our offering.

In North America, we also noted a decrease in demand compared with the previous quarter, which particularly hurt our transaction-related revenue from Monitor services. Therefore, significant cost reductions have been implemented to protect our margins during the rest of the year. We believe that improved cost efficiency as well as continued successful migration of current clients to CisionPoint will allow us to mitigate the effects
of the recession in North America during 2009.”

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