Automation experts highlight the importance of streamlining for SMEs at the Business Show

Automation software experts, Smarty, took exhibiting at the Business Show 2016 to a new level this week, helping entrepreneurs and small business owners get noticed with an eye-catching campaign. By encouraging entrepreneurs to take a photo in their ‘super entrepreneur frame’, the Smarty initiative highlighted the importance of investing in new technology for entrepreneurs and start-up owners.

With images shared on the company’s social media platforms, the campaign was designed to educate SMEs about business automation – and how it can benefit a whole host of business sectors. With many not understanding how technology can help streamline their processes, Smarty made a real impact on visitors to the stand.

Farhad Reyazat, Smarty Software CEO and founder said “The Business Show is an excellent way of making new contacts and encouraging emerging new talent. It was also a great way to showcase our unique product and help business owners be more confident with automation. Smarty is designed to help entrepreneurs get their feet off the ground by freeing up time and bringing structure to daily tasks. The photo opportunity really got visitors talking about Smarty and allowed us to showcase our exceptional product to leaders, managers and decision makers who will most benefit from it.”

Exhibiting at the show was as much about showcasing new technology bring as it was about encouraging new business developments and inspiring budding entrepreneurs to innovate how they do business.

Agnes Gradzewicz, Smarty Software CMO and co-founder added, “Allowing small business owners and those interested in starting up a business to network with one another and make invaluable contacts is such an important step when first starting out. By highlighting just how many entrepreneurs there are in the UK, the campaign added a bit of fun to the day and emphasised the need for further education about business automation.”

Specifically designed with entrepreneurs and small businesses in mind, Smarty combines interface invoicing, email marketing automation and web design with data reporting, CRM, appointment setting and much more. The perfect solution for businesses owners, SMEs, entrepreneurs and freelancers, it automates and simplifies daily tasks – freeing up time to focus on the more time-intensive jobs and new business generation.

To find out more about Smarty, visit their website:



Dakota Digital for Smarty

Contact: Hannah Byrne


Tel UK: 01623 428996

Tel US: 917-720-3025


Smarty is a software company based in London, founded in 2013. Committed to providing the best all-in-one business management solution available to the small business, the team being Smarty want to help busy people reduce their workload so they can spend less time on everyday tasks and focus on moving their business forward. More than software developers – they’re businesspeople who understand the key to success and common problems that new companies face. The online platform is affordably priced, easy to set up, and comes with free support and in-house training. Smarty prides itself on being honest, friendly, and transparent. And as a result of this, they are inviting 20 businesses to try the software for free in exchange for their feedback.