Boho City Lead The Trend For Sustainable Fashion
With consumers demanding morals and greener trading from companies across all industries, Boho City are leading a current trend of ethical retailers that display sustainable principles. By endorsing Fair Trade and using natural materials as much as possible, Boho City are leading the way for creative apparel stores by promoting sustainable fashion.
The clothing and accessories website features only brands which share Boho City’s green and moral values, and fit in with the store’s quirky and elegant style. The buyers at Boho City also prefer sourcing natural materials in their fashion lines, as well as using recycled packaging to keep the business sustainable.
Marie Davies, of Boho City, said, “It’s so important to us as a business to be sustainable and environmentally conscious, as it should be for all businesses. We strive to be eco-friendly and ensure that everyone involved in our products has been paid and treated fairly. We also love supporting small, artisan businesses who share our company ethos as they make the best partnerships; creativity and chic design usually goes hand in hand with morals and ethical principles.”
One such brand which Boho City stock frequently is Gabrielle Parker, which is a small Sussex based business using natural fabrics and materials. The Gabrielle Parker range of floral print tea dresses and accessories are made by a small family business located in India, who have been employed by the company for over 10 years. Gabrielle Parker ensure fair staff conditions and safe working environments for their workers, and make sure child labour is never an option.
Boho City also value sustainable alternatives to luxury products, which is why they stock their packaging from The Tiny Box Company. Made famous on notorious business programme ‘Dragon’s Den’, The Tiny Box Company supply ethical gift packaging made from recycled materials. The core values of The Tiny Box Company revolve around sustainable living, and they also cut their business waste by donating excess stock and test prints to charities or local schools for craft projects.
“Embracing individuality and your unique style needn’t damage the earth or take advantage of faraway communities,” added Marie. “As individuals we can’t change the world, but by making conscious choices Boho City hopes to influence others and make a difference in the fashion industry.”
For more information about Boho City and to browse their ethical collection of clothing and accessories, visit http://bohocity.co.uk/.
Please direct press queries to Rebecca Appleton at Dakota Digital. Email Rebecca@dakotadigital.co.uk or Tel: 01623 428996.
About Boho City: At Boho City we endorse creativity and individuality, we offer a range of jewellery, bags and clothing from brands that share our values and will help create your unique look. Boho City is about being yourself and being unique. One of a kind, but with style, elegance and grace.