‘Collaboration’ Not ‘Disruption’ Is Key for Leading Taxi App, Minicabster
A top taxi app is taking new strides on the road to success with a series of exciting innovations to take the taxi industry into the digital age with a collaboration not disruption approach. Minicabster is a home grown app that’s on a mission to get Brits wherever they want to go, on time, and at the best price in cities all around the country. Now boasting the nation’s biggest virtual fleet, with over 14,000 licensed cabs all over the country, Minicabster compares a number of options to find the best cab for each customer, ensuring low prices without compromising on a professional journey.
Founded in 2011, Minicabster soon built up a following of dedicated passengers that saw 100% year-on-year growth. To date, users have travelled 15,000,000 miles using Minicabster taxis – a testament to the unique services and features offered to passengers.
With services like Uber and Hailo making headlines in the taxi industry, the Minicabster service is more about cooperation than disruption. Rather than pitting firms against one another and undercutting prices from traditional taxi providers, Minicabster is encouraging the existing industry to grow and evolve, rather than pushing through an aggressive new model. The firm itself is backed by investors from JUST EAT, another example of a company that is helping existing businesses in a different industry to bring their service into the 21stcentury.
Sadie Gee, a Business Lead at Minicabster says, “Since we launched in 2011, our service has gone from strength to strength and we think part of that is due to the rapport we’ve built up with other taxi firms and providers. We don’t want to be the gate-crashers of the taxi industry, we want to evolve it. By cooperating with our cab partners we are creating the perfect marketplace for them, funnelling passengers towards their top quality fleets.
“We’ve also focused a lot of our energy on providing a stellar service for customers. With the ability to scan the best quotes from providers and money-back guarantees if taxis should be late, we’re primarily concerned with ensuring our passengers get to their destination comfortably, and for a competitive price.”
Minicabster will launch an updated version of the app in the next few weeks, packed full of useful new features for users including the ability to save favourite addresses and a map led design. The workflow has also been streamlined, making it possible to order a cab with just two taps. This on demand function is coupled with address lookup improvements for an even easier booking experience.
Gee said, “We’ve seen very positive year on year growth and with several product updates and expansion plans in the pipeline, Minicabster will continue to evolve to meet the needs of our customers and minicab partners. We’re really excited about our latest app update and you’ll notice there are several improvements, not only in design but also usability. It’s essential that Minicabster customers have a good experience at each part of their journey with us, and that of course includes having the best booking experience when using the app.”
Despite comparisons to Uber and Hailo, Minicabster is keen to set itself apart from the competition. Customers are able to take advantage of up-front prices, rather than guesstimates or metering systems, and the online system allows users to compare quotes from taxi providers to see which taxi firm suits them best. There’s no ‘surge’ pricing offers for Minicabster, and customers also enjoy being able to pre-book journeys in advance – ideal for airport transfers, business travel and special occasions.
The team at Minicabster is confident in their ability to provide fast, efficient transport to thousands of locations in the UK. It’s the only cab app in the country to guarantee a 30% refund if a cab is more than 15 minutes late – a testament to the reliability of the drivers and the efficiency of the service.
For more information about Minicabster, visit the website or download the app: http://www.minicabster.co.uk
iOS app: https://itunes.apple.com/gb/app/minicabster-price-comparison/id594860270?mt…
Android app: https://play.google.com/store/apps/details?id=com.eirtight.anycabs&hl=en_GB
Dakota Digital for Minicabster
Contact: Lauren Carroll
Tel: 01623 428996 (ext 2)