Create Save and Share Filters with New Photography App, MyCamera

My Camera for iOS is due to hit the Apple App Store today. MyCamera is an exciting new photography app developed by former full time photography professional and Photoshop artist, Jens Wikholm who says 'Saving and sharing filters makes this app one of a kind’.

Featuring a huge 188 filters, the MyCamera app allows users to combine and blend special effects, filters and frames to create extraordinary customized images and filters. From colorful tints and subtle contrast corrections to amazing light leak effects, MyCamera app gives users a wonderful chance discover their inner creative genius.

The innovative app features a convenient save function, making enhancing and altering images easier than ever. No more messing around trying to find the perfect filter combination that worked wonders on the last photo. MyCamera lets users customize and save their favorite personal filter combination creations to achieve the perfect photo finish time after time.

MyCamera is both fun and social, offering users a chance to share saved combinations with contacts. This gives users have the opportunity to build up a varied range of custom filters and share creative explorations with other MyCamera enthusiasts.

The ‘sharing’ phenomenon has gained huge momentum in contemporary society, fuelled by social media sites such as Faceook, Twitter and Pinterest. The MyCamera sharing function embraces the popular social trend and is sure to receive a hugely positive response from smartphone users who view the digital exchange of information as an established daily ritual.

The app is the imaginative creation of Wikholm, who has always had a keen interest in videography, film-making and the new technological opportunities that have materialized with the introduction of iPhones and iPads.

The input of an experienced photography expert sets the MyCamera app apart from its competitors, giving it the professional look, creative edge and flexibility that so many conventional smartphone photography apps lack.

Wikholm says “I am a professional photographer and Photoshop artist so I have made this app the way I think a camera app should be.”

The basic app is available for free download from the iTunes store on April 14. Users are given the option of visiting the MyCamera filter shop to unlock additional features and hidden filters that make the app truly extraordinary.

MyCamera is incredibly user friendly, the neat interface and easy to use functions making it ideal for smartphone photography fanatics of all ages and skills!

To find out more about the MyCamera app visit:

Please direct press queries to Rebecca Appleton at Dakota Digital. Email or Tel: 01623 428996.

About MyCamera: Designed by photography and Photoshop professional Jens Wikholm, MyCamera is an innovative new app offering users an extensive range of filters, frames and special effects. Unlike other photography apps, MyCamera allows users to save their favorite combination and share their creations with other MyCamera users. The new app is due for release on the Apple App Store on April 14.

About Jens Wikholm: Jens Wikholm is the founder and creator of London based company ViDEO CLiPS. Wikholm has extensive experience in creative roles, working as Creative Director for a range of ad agencies and digital media companies before finding his calling as a successful celebrity photographer. His latest venture is the MyCamera app.