Crystal Parade Work with X Factor Stylists to Dress Olly Murs’ Dancers

Olly Murs wowed the crowd at last night’s results show on ITV, singing his new track ‘Kiss Me.’ The X Factor stylists called in creative experts Crystal Parade to help dress the 20 dancers taking part in the performance, supplying a range of fabrics and trimmings for the impressive costumes. To celebrate, the embellishment experts are running a competition giveaway in which entrants can win an X Factor goodybag worth £100.

It’s not the first time Crystal Parade has been involved in dressing X Factor contestants, as the company formerly supplied thousands of crystals for Leona Lewis’ X Factor appearance in 2013, where she rocked a sparkling crystallised dress. The company has also recently worked with the costume department of the West End show of Kinky Boots. Specialising in Swarovski and Preciosa crystals, feathers, fringing and dance fabrics, the stockists have everything a costume designer or stylist would ever need.

Wendy C. Miller, Director of Crystal Parade said, “We’re so excited to have huge TV clients such as The X Factor – it’s great to know that we’re recommended in the showbiz world and as a result we collaborate with celebrities and stylists regularly. Millions of people tune into X Factor every weekend so we’re thrilled our products made an appearance on live TV!”   

Olly Murs announced last week that he would be swapping his presenting role for a performing one on the results show on 22nd November. He was hoping to win over fans by returning to his singing roots, following the previous week when he made a live blunder by announcing the eliminated contestant before being handed the envelope with the results. Co-host Caroline Flack defended Olly on Twitter, and later jokingly warned him not to forget his words during the live performance of his new single.

Luckily, the performance went without a hitch and Olly’s dancers looked absolutely stunning in their costumes made from Crystal Parade’s materials. The company supplies creative materials and products to global entertainment companies, events companies, film, theatre and TV, as well as independent artists and stylists.

For more information about Crystal Parade’s Creative Arts & Corporate services please visit

Competition Details:

Goodybag Details:

To give you a little inspiration, we’ve put together a selection of luxury products – perfect for those who love to sparkle! The goodybag has been inspired by Olly’s performance on the X Factor and includes an exclusive selection of crystals, fabrics, feathers and mystery trimmings, worth £100.

Giveaway question:

Which well-known X factor mega star did Crystal Parade work with in 2013?

To be in with a chance of winning the Crystal Parade X Factor goodybag, visit and answer the competition question.


Dakota Digital for Crystal Parade

Contact: Jade Cayton


Tel UK: 01623 428996

Tel US: 917-720-3025 

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About Crystal Parade:

We supply an impressive range of products to the Creative Arts sector. Our main areas of speciality are providing all kinds of Swarovski crystals, Preciosa crystals, Principal fabric, Abstract fabric, Fancy fabric, Feathers, Fringe, Crinolin and Motifs for use in the Theatre, TV, Film, Events, Fashion and Theming Industries. Based in Warwickshire, Crystal Parade is the UK’s premier award winning online retailer of crystal supplies, embellishment equipment and costume making materials.

Recognised in the industry as the source of creative inspiration and specializing in Crystallized Swarovski Elements and Preciosa Crystal, we offer our customers a wealth of experience, a comprehensive product range, competitive pricing and excellent customer service.  We are the go-to supplier of crystals, fabrics, trimmings and other supplies bringing everything you need together in one place.