Essex Start-Up Turns Toilet Tissue Cheeky

Launch of Crowdfunding Campaign for Sustainable Alternative

Essex based start-up, The Cheeky Panda is making toilet tissue cheeky again with the launch of an innovative crowdfunding campaign to fund a Bamboo-based sustainable alternative.

The brand’s bamboo-based toilet tissue is made from 100% bamboo fibre, giving a sustainable (and beautifully soft) alternative to traditional tree pulp at no environmental cost. The brainchild of Billericay entrepreneurs, Julie Chen and Chris Forbes, The Cheeky Panda will launch its crowdfunding initiative on 20thFebruary to raise funds for its eco-conscious, skin-friendly line of tissue products made from 100% bamboo.  The quality of the product and the price is better than the leading high street alternatives and the rewards based programme allows people and small businesses to pre-order their luxury tissue.

Chris Forbes said, “Around 10 million trees are used every year for toilet paper, it’s a leading cause of de-forestation and loss of animal habitat across our global ecosystems and continuing to use trees for toilet tissue is not sustainable. Bamboo is a superplant and grows 20 times faster than trees, up to one meter a day unlike trees that take up to 30 years to mature.  Both Julie and I are passionate about the environment and sustainability and through The Cheeky Panda crowdfunding campaign, want to show that there are luxurious, sustainable, natural alternatives that don’t cost more.”

Because of the abrasive nature of trees, processing it into toilet tissue requires the use of chlorine, de-inking agents and other chemicals that are harmful to the environment. Bamboo fibre is more flexible and naturally softer than traditional tree-based paper products so doesn’t require the same damaging treatments.

Julie Chen said, “In addition to its quick growth and eco-credentials, Bamboo is anti-bacterial, anti-fungal and odour resistant. These are all hugely beneficial to skin, which makes it the perfect resource for an alternative toilet paper to rival the mainstream brands. The Cheeky Panda toilet paper products are fun, healthy and kind to your bum!”

The Cheeky Panda campaign will be looking for you to love your bum and support the planet by backing them on from the 20thof February with a funding target of £10,000. Julie Chen said, “The Cheeky Panda is born in an exciting digital age and things we do with The Cheeky Panda will be totally revolutionary compared to traditional brands. We use crowdfunding in order to get public awareness for the brand and the product. The campaign will be supported by a fun Cheeky Panda video and will be continually updated with weird a wonderful Panda storylines and adventures.

Backers will receive exclusive rewards including early bird discounts for the products and entry to launch party in return for their pledges.

Crowdfunding has helped bring disruptive brands like BrewDog and Tailor St Baristas into the public domain and you can help make toilet tissue cheekier by visiting The Cheeky Panda at or on crowdfunder [] from 20th February.   




Dakota Digital for The Cheeky Panda

Press contact: Rebecca Appleton


Tel: 01623 428996


The Cheeky Panda was founded in 2016 by Essex entrepreneurs, Julie Chen and Chris Forbes. Both are extremely passionate about developing a sustainable future and have successful business experience; Julie runs an online dance shoe brand and Chris a consultancy company. The Cheeky Panda philosophy is to help create a greener world and a sustainable future.