Exclusive Débuts First Fitness and High End Street Wear Range: Day One

Day One is the inaugural fitness fashion collection from Manchester based start-up brand, Exclusive. Available to pre-order now, the menswear collection bridges the gap between fitness fashion and high end street wear to create stylish and practical clothing for the modern man, and is set to launch on September 18 2015.

Each design in the Day One collection would look just as good on the street and at everyday occasions as it does in the gym. The début six piece range includes t-shirts, tank tops, tapered bottoms and a hooded jacket, all with unique designs which make a bold statement.

The striking style of the collection hasn’t compromised the functionality of the performance based clothing range. Using a lightweight, premium blend of breathable fabrics, the brand has created a cutting edge fashion range with flattering cuts, tapered fits and on-trend patterns and styles.

Luke Fielding, co-owner of Exclusive said, “The Day One collection is unlike any of the typical fitness wear brands on the market today – we’re challenging the norm with minimalistic yet stylish designs. We’ve been working incredibly hard on our first ever collection, so we’re really thrilled to be finally launching it within the coming weeks.”

The entire Day One collection boasts a monochrome theme. Exclusive insists the key to luxury fitness gear is simplicity, which is what its first range evokes. The core values of the brand, style and performance, are combined flawlessly in each and every statement piece designed by Exclusive for the Day One collection.

The speckle print can be seen throughout the entire range, featured heavily in the tanks and t-shirts. Drawing inspiration from current street-wear trends, the garments have a lengthened, tapered fit, but are made from a blend of lightweight fabrics to ensure they offer comfort and practicality at the gym and beyond.

When it comes to fashionable cover ups, Exclusive have it covered. The all black hooded jacket with a two way zip offers a tapered fit and totally unrestricted movement; perfect for any type of training.

Katharine Lamb, co-owner of Exclusive added, “As a start-up fitness fashion brand we’ve created something totally different from the typical gym wear available today. Our first collection may be small but it’s bold, and the next designs are already in process.”

For fitness enthusiasts who embrace style, look no further than the brand new Day One collection. To find out more and to pre-order, visit: www.exclusiveoutfit.co.uk

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Dakota Digital for Exclusive

Contact: Jade Cayton

Email: jade@dakotadigital.co.uk

Tel UK: 01623 428996

Tel US: 917-720-3025


Exclusive was founded by Luke Fielding and Katharine Lamb, a couple who share the same passion for leading a healthy lifestyle and being creative. In just under one year- and with no prior business experience- Exclusive has been transformed from a conceived idea to being a ‘launch ready’ brand, as a result of extensive market research, planning and preparation.

We have had a clear direction from day one, and have continuously strived to create a brand, which makes a statement, and will continue to innovate in its future releases.