LEISURE INDUSTRY WEEK’S REFRESHED PROGRAMME SEES EXPO REACH NEW LEVEL
Star names, high visitor registrations and record number of new and returning exhibitors see new look show start with a bang.
The brand new face of the UK’s leading leisure trade expo made a stellar debut at Birmingham’s NEC as this year’s LIW 2015 show surpassed all expectations. The event, which was acquired by BodyPower Holdings Ltd from United Business Media (UBM) in April, was one of the most successful LIW shows of recent times with over 8000 visitors over the two days, new prospects, a younger audience and dozens of leading educators and fitness and leisure brands in attendance.
Now in its 27thyear, the show kicked off with a keynote speech from David Moorcroft, the former Chief Executive of UK Athletics, and a Q and A session with Rugby World Cup winner, Ben Cohen. Former England International and U21s manager Stuart Pearce led the show into the afternoon, with a rousing speech on effective management and getting the most from a team – a subject close to the hearts of many of the 8029 show visitors, in keeping with the event’s new ‘One Team’ message.
Day two saw inspirational boxing promoter Kellie Maloney first on stage in the Keynote Theatre to a standing-room only crowd, as she spoke at length about effective negotiation and getting the best deal for your client or brand. Zoe Smith, Sally Gunnell, Laura Bassett, Karen Carney and Lucy Martin participated in a panel discussion debating the future of women in sport later in the afternoon. In between, boxing champion, David Haye also made a surprise appearance as a host of industry experts led seminars on a huge range of topics from affiliate and digital marketing to resourcing rehabilitation, increasing participation, professionalising the professionals, strategies for personal trainers and developing a champion’s mind-set.
“We were confident that LIW had huge potential going into this year’s event and that opinion has only been reinforced during a two packed days” said Nick Orton, BodyPower founder and CEO. “Our tailored educational programmes, star-studded keynote theatre, exciting interactive areas and ground breaking product launches from exceptional brands made the show a clear success. We’re already planning next year’s event and have some fantastic new additions to make the 2016 LIW even bigger and better. 2015 was always going to be about consolidating the show before growing it to its full potential. I think we’ve gone beyond that this year with significant show growth.”
The show floor was a hub of activity throughout the two days with stand-out demonstrations and product launches sitting alongside a concept spa area, pool area and innovative turnstile and locker systems. In the fitness and nutrition zone, the latest cutting edge, innovative equipment was put through its paces while in sports and physical activity, inclusion for all age groups, outdoor recreation and the education and engagement of children from primary school upwards was a key focus. The interactive group training area was one of LIW 2015’s hottest tickets with live workouts and Q&A sessions. It sat alongside the club showcase, a concept gym showing how to future proof your facility. All areas maintained their focus on providing secondary spend seminars with an emphasis on industry growth and diversity from some of the industry’s most respected names.
Leisure Industry Week will return to Birmingham’s NEC 20-21 September 2016. To find out more, register your interest in exhibiting or register as a visitor to experience an inspiring educational programme visit www.liw.co.uk.
For further press information please contact Josh Reeves on +44 (0)1926 485 423 or email firstname.lastname@example.org
For Information on LIW please visit www.liw.co.uk.
General enquiries please call +44 (0)1926 485423
LIW is organised by BodyPower Ltd.
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