Look Mate’s Creative Collaborations Lead to Eye-Catching Urban-Inspired Sock Collection
The creative dynamos at Look Mate have joined forces with British designer, Nick Rawcliffe, to turn out a stunning, eye-catching pair of urban-inspired socks which aim to connect the city of London with those who walk or run along its streets every day.
The stunning ‘6K’ socks were inspired by the London City Runners, and with a swirling, curving pattern reminiscent of the River Thames, the link with the capital is clear for all to see. Using premium materials, Look Mate put the design into production, using a vibrant yellow and blue colour scheme to ensure these attention-grabbing socks would provide visibility for all wearers.
Vahan Hovhannisyan, Founder of Look Mate, says, “The 6K socks were the result of a collaboration with engineer, designer and all-round creative marvel, Nick Rawcliffe. We wanted to create a sock suited to the modern professional – a sock which could work equally well with a smart daytime suit as it would when worn with gym gear for an after-work run along the banks of the Thames. The 6K sock has been a total success so far, and we’re thrilled that our passion for striking design has come through in our work.”
The 6K socks epitomise the Look Mate ethos, with equal emphasis placed on design and engineering. The bright pattern plays an important part in making sure urban runners can be seen, while also referencing the running club that birthed the collaboration between Look Mate and Nick Rawcliffe in a clever way.
The story of Look Mate really revolves around London – the highly demanding, fast-paced city that has inspired the new 6K socks. Like many Londoners, the Look Mate team don’t want to spend their precious free time shopping for socks – they want the little things taken care of, so they can focus on the big things.
Look Mate joins forces with creatives across all industries to design eye-catching socks, which are then manufactured with quality, comfort and convenience in mind. Every sock design created by Look Mate is the result of a collaboration with a new creative, which means every design has its own history and a unique story behind it.
A subscription service also means fans can have a set of Look Mate socks delivered to their doorstep at regular intervals, leaving time in anyone’s schedule to fill with more pressing activities than sock shopping. Users can be sure that their monthly pair of socks will be superb quality, as well as being fit for use in the boardroom as well as on the pavements.
For more information about Look Mate and their 6K socks, visit the website: http://lookmate.co/
Dakota Digital for Look Mate
Contact: Rebecca Appleton
Tel UK: 01623 428996
Tel US: 917-720-3025