Major Sporting Events Shaping Business Translation Demands Globally According To Top Translation Agency

A top London translation agency has revealed how a series of upcoming sporting events and the changing face of the middle classes around the world have transformed its day-to-day activities. It has identified a number of trends currently shaping business translation service delivery and leading to unprecedented demand for certain languages.

Translation Services 24 has 16 office locations across five continents. It translates over 150 different languages with dedicated departments for translation, interpreting, transcription, localisation and transcreation (a creative form of translation to rewrite content to capture the original intentions). The company specialises in providing translation and localisation services to organisations launching into foreign markets, giving it unique insight into developing hot spots and cultural-linguistic shifts on a global scale.

In the last 12 months it has witnessed significant shift in its language delivery, noting a dramatic increase in demand for Brazilian translations as a result of the upcoming World Cup and summer Olympics.

It has recorded a clear correlation in the number of Brazilian translations performed since the South American nation was named host of two of the biggest sporting events on the planet. Interestingly, it has seen the demand for Brazilian translations cross borders with both its UK and US offices reporting a run on orders for the Portuguese language as existing businesses on both sides of the pond identify opportunities to cash in.

Entrepreneur and CEO of the translation and international marketing agency, Kiran Adatia said, “It’s phenomenal how new business development in Brazil has skyrocketed as the World Cup gets closer and excitement builds about the Olympic Games. Both our UK and US offices have translated much more material for the Brazilian market in the last few months than has ever been the case previously. The sporting events have really brought Brazil and its economic opportunities into sharp focus.

“Similarly, this point relates to countries that have a growing middle class as Brazil does with Western firms desperately trying to infiltrate these markets. The fact that internet usage and availability continues to grow in the developing world leaves significant growth opportunities as many successful European and American companies scramble to localise their websites for the newly connected. Africa has become a huge market for foreigners trying to localise products and we predict a growing market share in 2014.”

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Twitter: @ts24group


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About Translation Services 24

We are a translation agency for businesses. Whether connecting a business to international consumers or handling technical and legal documentation across countries, our professional translation services cover all aspects of a modern international business. We are present in 16 countries, translate over 150 languages and have specialised departments for different business areas. We are constantly evolving our services to keep our clients up to date with current market innovation, optimising efficiency making our services faster and price competitive. Translation Services 24 are far more than just a translation agency, we make doing international business easy and support our clients in all forms of international communication.