Male CEO of Lingerie Company Kewi to Get Breast Implants to Test His Invention and Help Reach $1 Million Crowdfunding Target

The male CEO of a brand new lingerie company that is making waves for its revolutionary and high-tech take on bras for larger breasts has announced that he will get breast implants in order to test his invention.

Kewi Bra founder Muyiwa Olumide firmly believes that any inventor should live and breathe his own product and has announced that he will not let genetics stand between further groundbreaking discoveries. He will undergo breast augmentation surgery as a man next month in order to be able to experience exactly what future Kewi Bra wearers go through and tap into even bigger discoveries. His discoveries will be documented on the brand’s new crowd funding campaign which aims to raise $1 million in order to advance the technology it currently utilizes within the bra and fund further manufacturing.

He said, “As they say, a true entrepreneur should be a proud user of their own product. The bra is made but, we have made new discoveries that can make it even better. That means more costly materials and procedures needed, but the most important factor is delivering a phenomenal experience for the user. I set out to create the most comfortable bra for women with larger cup sizes and that means putting myself in their shoes to get to the root of the problems.

“I will document my experiences of getting breast implants as a man and film the process. I will detail all of my discoveries and how they impact the design and push forward our already revolutionary Kewi Bra concept via our crowdfunding project."

The groundbreaking Kewi Bra completely re-imagines the concept of support for larger chests. Already a phenomenon months before its official summer 2014 release, the bra uses patented floating technology to effortlessly lift all the weight of the breasts and give a fully customized fit for cups sizes D, DD and above. The Kewi Bra couples an innovative design that boasts of the ability to automatically lift cup sizes of up to ‘P’ cup with a style that is hard to miss thanks to the high fashion use of materials such as advanced waterproof leathers.

Stylish, elegant and discreet, the bra offers ample support and a comfortable, confident fit without applying pressure on the shoulders, back or neck.

Wrapped in a thin, breathable fabric with internal straps on each side of the cup, two inner cups fit each breast like a sock, adapting to size and shape while holding and slightly suspending the breast within the bra. Unlike traditional bras, this tailor-made fit means that one breast being larger or smaller than the other does not affect the support, effectiveness or wearability of the garment.

The hardworking inner cups are made from a soft, stretchy material which allows the breasts to move within without the movement showing outside the bra. The breasts are held up so there is a slight space between them and the bottom of the outer cups, which are used to give an equal outer shape and do not actually hold the breasts at all.

Live strapless. Let the bra do the rest. The KewiBra is coming summer 2014.  Pre-order now at

Issued by Dakota Digital. Please direct press queries to Rebecca Appleton. Email: Muyiwa Olumide is available for interviews. To arrange to speak with him before the breast implant surgets, please email Rebecca.