Revolutionary Sports Bra with Confidence Built In For Smaller Cup Sizes Launches

A totally modern concept in cleavage confidence launches this week as Emma Clark debuts the exclusive Jessica Max Sports Bra

A sports bra that turns the traditional concept of boring and functional on its head in favour of an injection of cleavage confidence launches this week. The Jessica Max Sports Bra Top by the gel bra experts MaxCleavage is a revelation in sports wear and custom designed for smaller cup sizes in need of a big body confidence boost.

Soft to the touch with a luxurious, shimmery finish, the Jessica would not look out of place in the most glamorous of lingerie drawers. The beautiful exterior conceals an incredibly comfortable, supportive and functional interior enhanced with discrete liquid gel cups, which mould to the shape of the breast to boost the bust. Imperceptible to onlookers, the gel cups create the illusion of curvaceous contours while forming a beautifully natural looking silhouette. Moulding to the body, the cups gently lift the cleavage to give the appearance of a larger chest without compromising on a natural outline and all of the support expected of a high-performance sports bra.

Hand made in the UK, the Jessica couples form with function and will support the wearer through their exercise regime. Ideal for wearing at the gym, to a class or in a game, the gel sports bra features a clever mesh interior which will absorb perspiration and leave the skin feeling clean and dry even after an intense workout.

While it lifts the curve of the breasts to give the illusion of a larger chest for those self conscious about their size, the Jessica is also a hard wearing sports bra in its own right. The racer back keeps the shoulder straps firmly in place no matter the activity while the one piece design ensures a snug fit and outstanding support.

Exclusively from the MaxCleavage team’s drawing board to store, the Jessica boasts optimal fit for purpose design including a notable absence of hook and eye fastenings and underwire. This eliminates uncomfortable digging and pinching, leaving just supreme support and covetable contours.

MaxCleavage founder Emma Clark said, “There seems to be an unwritten rule that sports bras have to be boring and functional rather than sassy and sexy. We know that many smaller chested women feel conscious about their cleavage at the gym. No one wants to be worried about the size of their chest while on the treadmill or cross trainer. We wanted to promote a feeling of body confidence so the wearer can focus on their preferred method of keeping fit without sacrificing any of the support associated with a traditional sports bra. Whether that is yoga, tennis, jogging or horse riding, we developed the Jessica Max Sports Bra Top to give the wearer the boost needed to feel fantastic while working out. The gel cups give such a natural outline and lift that no-one will know the secret.”

The Jessica Max Sports Bra Top is available in a range of sizes, many of which are made to order. It is priced from £34.99. To find out more and to order visit

Please direct press queries to Rebecca Appleton at Dakota Digital. Email or Tel: 01623 428996.

About MaxCleavage  

The idea for was born in year 2000 when founder Emma Clark watched a documentary about a 14 year old girl with small breasts saving for breast enlargement surgery.  Having considered surgery herself she knew there had to be an alternative. Although surgery provided a solution, she felt that the risks far outweighed the benefits. And so research began for possible alternatives that were pain free and risk free.

Women frequently say that they feel incomplete and lacking when they have small breasts and this can deeply affect their self-confidence and body image. MaxCleavage has worked hard to create an environment where customers can feel comfortable and at ease when talking about products and ordering. 

All MaxCleavage products offer the same benefits as surgery but without the pain, risks or expense.