Portrait of a LinkedIn User: Will You Target This Demographic?
LinkedIn is one of the world’s most popular social networks, with 238,000,000 current members, and new professional signing up every second of the day. But who is the average LinkedIn user? What kind of person utilises this website, and who will be reached when trying to generate leads using LinkedIn ? Steve Mills, the Prudent Marketer and expert on all things LinkedIn, says, “As far and away the world’s biggest network for professionals, LinkedIn is a great resource for those attempting to generate business leads and increase their sales.