Letts launch new online personalised product range

Letts, the leading diary specialist, has launched www.letts.co.uk/personalise for its brand new range of personalised diary and stationery products. The range, which is new for 2011, includes leather bound diaries in various sizes, desk and wall calendars, Filofax refills and notebooks – all ready for personalisation with your own photos, dates and details. Diaries come in two sizes - Slim and A5. Choose from the wiro or casebound bindings, and add your own images and dates, then click "Create" and you're on your way to making a truly personal product. Add a leather wallet and you can personalise further by embossing the cover. Notebooks come in Slim, A5 & A6, with choices for page background, photos at the start of each month or just on the cover - the final result is really up to you. Creating your own diary allows you to insert the dates you choose from our database whilst also allowing you to input your own. Letts’ easy to use software quickly uploads your pictures, allowing you to create stunning calendars, making the perfect gift. Charles Letts, Sales and Marketing Director, said: “We’ve created this range to allow our customers to design their own bespoke products. Created entirely online by you, this new range is the perfect Christmas gift for your loved ones, allowing you to keep you most treasured photos and memories with you on a day to day basis.” ENDS Notes to Editors Letts – The Diary Experts The company was established in 1796 as a stationery business in the arcades of London's Royal Exchange where merchants and traders frequently purchased stationery. John Letts responded to his customers’ need to record transactions and finances by creating the world’s first commercial diary in 1812. The diary soon established itself as an essential feature of commercial life. The rapid refinement of the product, with the introduction of detailed information sections, meant that by the 1820's the first modern style diary ranges were published. Letts is a world leader in its field. Letts manufacture over 22 million diaries in its UK manufacturing facility each year and its products are of the highest quality and design. The company is firmly established as the market leader supplying more than 40% of all branded diaries in the UK and exporting to over 75 countries worldwide. Letts acquired the Filofax Group to become the Letts Filofax Group Ltd in 2001 and comprises principally of two UK operations and eight overseas subsidiaries. Letts is an environmentally aware company which strives to minimise its impact on the environment by promoting environmental awareness to their stakeholders and by sourcing from suppliers who are FSC or PEFC certified wherever possible. Staff are also continually trained in environmental issues to ensure ongoing social and environmental responsibility. Images: Picture 1 – IGUANA – Paper-backed diaries with embossed PVC covers available in 3 colours. Picture 2 – A5 PHOTO DIARY (WIRO) & WALLET – available in black, red, purple, orange, pink & chocolate. Picture 3 - LETTS A5 DESK CALENDAR - Wiro Binding, Cover Photo and Photo Per Month Format. Picture 4 – SLIM PHOTO DIARY (WIRO) & WALLET – available in black, red, purple, orange, pink & chocolate. Picture 5 – SLIM PHOTO DIARY (LEATHER) Diary sizes: Slim size – 166x82mm A6 size = 148x105mm A5 size = 210x148mm This information and further details from Steph Jones at Denvir T: 01786 448 160 E: steph@denvirmarketing.com