As the world continues to manage the repercussions of the COVID-19 pandemic, it is important not to lose focus on the climate emergency, and other global issues of inequality. Joining DigiPlex in March this year I was impressed with the progress made on so many fronts, but also committed to lead further change, increase transparency and deliver more impact across our ecosystem. Engaging with the communities that support us, developing digital skills across the workforce and increasing diversity, as well as helping our customers to minimize their own environmental footprints are key goals for me as we build on our success.
Sustainability is fundamental to the DigiPlex mission and values system. I have always believed that sustainable business is good business, and this is borne-out by the success of our publicly listed bonds and the levels of new business coming to us because of our leadership in this crucial area. We must always push ourselves to do better and this report is a clear statement of our intent to do so.
We are especially pleased that our campaigns on the topic of data center sustainability have been recognised as among the best ESG and marketing campaigns across the industry, showing that this vital message is resonating with key audiences. We will continue to put "sustainability at the core" and challenge conventional thinking around data centers to ensure this remains the case.
We are seeing increased demand from both our enterprise customers who continue to move their digital infrastructure from on-premise solutions into combinations of colocation and cloud, as well as from the largest IT companies in the world, so-called “hyperscalers”, looking to capitalize on the advantages of placing their data centers in the Nordics. Both the location at Fetsund and at Holtskogen are ideal, as they have ample access to power, are well connected, have expansion possibilities and the closeness to Oslo provide low latency for our customers.
It is a pleasure as mayor to see that DigiPlex has chosen to invest further and expand its business in Lillestrøm municipality. It helps to confirm that Lillestrøm is an attractive place for future-oriented industries to establish themselves and that again contributes to new jobs.
Meeting or exceeding customer’s expectations is extremely important for a mutually valuable and long-term partnership. The high levels of satisfaction among our customers as confirmed by this survey are therefore very gratifying. With DigiPlex culture of constant improvement, we will continue sharpening our customer offering to increase customer satisfaction and loyalty even further.
Netigate conducts thousands of NPS projects every year and we found it very interesting to engage with DigiPlex to create this unique study of the Nordic data center market. Netigate collected data from both DigiPlex customers and a customized NPS benchmark consisting of data from 300 IT-decision makers in the Nordic countries. Upon extensive analysis we could identify a remarkable level of satisfaction among DigiPlex customers compared to the Nordic data center industry.
Our customers have been extremely committed in working with us to mitigate any potential operational risks during this pandemic. Maintaining transparent and timely communication with clients is always important, especially in times of crisis and it is clear that they welcomed our rapid and comprehensive communication around our COVID-19 response.
Every time someone streams a video, sends a text, or joins a video conference call, a data center somewhere in the world consumes power. While it seems that most Americans are unaware of this link, they care about their individual impact on the environment and would be willing to take action by choosing services that help to lower it. Large data producers should take note.
We live in a digital world that is becoming even more so with COVID-19. As demand grows, so will the pressure to store data in energy-conscious facilities. That’s why more large data producers are looking to Nordic-based data centers for 100% low-cost renewable electricity, natural cooling, and scalability.
In the past few years we have rapidly transformed our business to meet the evolving needs of hyperscalers looking to come to the Nordic region, as well as cloud-first local and international businesses looking for well connected, secure and sustainable data center solutions. This report confirms that DigiPlex ability to continuously meet and exceeded customer expectations is appreciated also by the wider market. We are proud to be recognized by ISG as ‘Leader’ in this high-growth market.
This is the first time that we have looked in depth at the Nordic colocation market, which is exploding as hyperscalers, regional and local businesses look to locate and expand here. In a fragmented market, with a width of players ranging from global colocation providers to local system integrators, DigiPlex stands out as the leading regional colocation provider with a proven track record of continuous growth and a portfolio of secure, agile, and exceptional quality services that allow customers meet the digitalization demands of connectivity, sustainability and compliance.
Tracey deserves this award as recognition of her tireless commitment to DigiPlex and its people. She has a massive impact at DigiPlex and beyond and I am personally very pleased that her enormous contribution to DigiPlex and to the profile of women in tech has been recognised with this shortlisting. I have no doubt that she will go on to win the award. Best of luck Tracey!
I’m truly honored by this nomination and to be recognized alongside such high-profile industry women. But of course, we don’t achieve greatness alone, it’s a team effort so this award is for the entire female team at DigiPlex. Let’s rock this ladies!
I’m deeply honoured to be included in Data Economy’s Top 50 list. DigiPlex’ award winning marketing and communications transformation is a result of true teamwork and my inclusion in “CMO 50” is testament to the effectiveness, passion and expertise of the wider organization of DigiPlex. My all-star MarCom team and the DigiPlex family of fantastic brand ambassadors will continue to put "sustainability at the core" and challenge conventional thinking around data centres through pioneering marketing and communication efforts.
Recent events have underlined the fundamental role data centers play in our digitized world. Inclusion in Data Economy’s list is further well-earned recognition platform for Fredrik, his team and DigiPlex as we continue to drive the case for innovation and sustainable practices in this crucial debate.
DigiPlex has always set itself the goal of being the most attractive brand in data centers, not only among our customers but with our staff and prospective employees as well. It is very gratifying to see that we in GPTW 2020 achieved high scores on mutual trust, credibility, respect, pride and cooperation, as these are some of the most important qualities that makes a company a great place to work. We value our employees highly and are strongly committed to continue our efforts to improve even further.
At DigiPlex there is a strong focus on culture and leadership. They have a culture of trust and responsibility. Trust, combined with a culture where it is okay to make mistakes, creates significant engagement, continuous improvement and learning. People are proud to be a part of DigiPlex, you can be yourself and colleagues care about one another.
New digital technologies have undoubtedly made the world a better place. But at the same time digitalization has increased energy consumption. Every internet search, every streamed song and every electronic transaction consumes energy. Each individual action is tiny, but the enormous growth in digital activity now consumes massive amounts of energy.
Our guide not only demonstrates that politicians, environmental groups and consumers are waking up to this, but provides clear, proactive steps that can and must be taken to mitigate the increasing environmental impact of digital on our planet.
The data economy has escaped environmental scrutiny for too long – now is the time to take responsibility for the impact of your IT on the climate, before customers, governments and regulators force you to.
DigiPlex has been at the forefront of the Nordic data center industry for 20 years. The strong investor interest and substantial oversubscription of our latest bond issue is a clear testament to the strong credit story and track record of DigiPlex. The market is clearly very receptive to profitable growth, high customer retention, leading market presence and a high-quality management team.
We are seeing increased demand from both our enterprise customers who continue to move their digital infrastructure from on-premise solutions into combinations of colocation and cloud, as well as from the largest IT companies in the world looking to capitalize on the advantages of placing their data centers in the Nordics. With this new bond issue completed, our already very strong offering and position will be reinforced even further to capture these exciting market opportunities.
The traditional decision for hyperscale and international customers coming to Europe has been to locate in one of the five established markets known by their initials as DFLAP. But these markets are overheated, expensive, growth constrained and increasingly falling short on sustainability requirements. With equivalent connectivity, lower costs and much better green credentials, the Nordic markets now represent a real and sustainable alternative to DFLAP. Our guide puts the key data in one place and makes it easy for location teams to make their decisions.
This is a huge honor and I am very proud to be listed alongside such amazing individuals. It also underlines the leading role that DigiPlex has taken in promoting the sustainability agenda globally. DigiPlex has given me the platform to address this essential issue in boardrooms and cabinet offices around the world, and we are now seeing actions resulting from those conversations. That is the true value of this award for me.
Congratulations to Joachim on this well-earned achievement. He was already ‘one to watch’ when he joined us, but he has grabbed with both hands the opportunities that DigiPlex has offered and is now seen as an expert who blends the deep understanding of Nordic sustainability with truly global expertise and connections. We are very proud of our young talent and committed to attracting and developing the best people locally and globally to continue to grow our business and reputation. Joachim is an excellent representation of the people that make DigiPlex what we are today.
I could not be prouder of the work of the team at DigiPlex responsible for the Fetsund transformation and it is great to see this investment acknowledged with winning the Hyperscale Investment of the Year award. To win this award is a great recognition of our combined efforts.
I am honored to be recognised as a Global Financial Leader but in truth the recognition really should go to the entirety of Team DigiPlex. It takes dedicated experts to secure the innovative funding and financial support that we have at DigiPlex. In fact, all the awards are very much a recognition of the strength of Team DigiPlex and all of their work, over many years. Those celebrated here tonight represent what the rest of the company produces every day: sustainable, well designed, well-constructed, high-end data centers that are well run and make happy customers.
DigiPlex’ award winning marketing and communications transformation is a result of true teamwork and it is great to see that it is not only having a business impact, but is being recognised as best in class work. My all-star MarCom team and the DigiPlex family of fantastic brand ambassadors will continue to put "sustainability at the core" and challenge conventional thinking around data centres through pioneering marketing and communication efforts.
DigiPlex is focused on maintaining leadership, not only in revenues and environmental sustainability, but as an employer of choice in the fast-moving Nordic data centre sector. Partnering with Great Place to Work® helps ensure the best possible work experience for every employee and is an important part our commitment to our people. We are proud to be recognised again as a Great Place to Work.
There is still more to do in improving the working lives for our staff. One thing in particular is clear from these results and the comments from our staff – we need to get better at communicating. Our staff are our number one consideration and we need to get better at keeping them informed. This will be a personal objective for me in 2020.
Congratulations to DigiPlex for again being ranked as a Great Place to Work. I was really encouraged to see progress in several important areas – specifically in ensuring gender balance. Participation in our programme demonstrates that DigiPlex’ leadership is open and will be honest about the results and take them and the views of staff seriously. Ultimately, it is this honesty that builds the trust essential to a strong work culture.
We are extremely happy and at the same time humble that our customers have given us such high marks for overall customer satisfaction. Our customers also ranked us above or at the benchmark for all criteria which is particularly gratifying, and a nice proof that our employees are delivering the value that our customers are looking for and appreciate. Our fantastic employees are crucial to our continued success and our leading position in the Nordic countries.”
We will now increase our focus further to continue to meet, and if possible, outperform, our customers' high expectations. The fact that our customers ranked us extra highly on the category of collaboration is a good indication of a valuable partnership. We continue to look forward to proactively working to further optimize and develop our customers' IT delivery, business processes and potential opportunities.
A large majority of Scandinavians want to be able to make sustainable decisions and reduce their climate impact – and this extends to their internet use.
If you stream a film through a power hungry data center that gets its energy from brown coal it will indeed contribute to climate change. Today’s consumers increasingly want to make an active green choice when it comes to using various internet services. Currently they do not have the information to make informed decisions.
Internet usage is a natural part of our everyday life that few can or want to give up. But, with eco-labelling consumers can put pressure on suppliers to ensure digital services are climate smart, energy efficient, use reusable energy and have minimal CO2 emissions. It is also no surprise that 70 percent want suppliers of digital services to report their energy usage and climate impact in, for example, their Annual Report.
Today’s digital world is characterised by rapid and continuous change; the ability to flexibly adapt to our client’s requirements is at the heart of DigiPlex’s offer. To be shortlisted for this important award is testament to our ingenuity, technical leadership and clear-sighted partnership with our customers.
Perhaps more importantly, we have delivered on the demands of a large international client, in a very short timeframe whilst still maintaining exceptional operational efficiency.
The strong investor interest, substantial oversubscription and the healthy trading development post issuance is a clear testament to the strong credit story and track record of DigiPlex built over almost two decades of operations. The market is clearly very receptive to profitable growth, high customer retention, leading market presence and a high-quality management team - we will continue to assess future financing options to fuel our growth.
We see an incredible growth potential in the Nordic region driven by both international demand and Nordic enterprises moving their digital infrastructure from on-premise solutions into combinations of colocation and cloud. DigiPlex is very well placed to capture these exciting market opportunities.
Our international customers see Norway as an excellent location for their data, with green and inexpensive energy, political stability and a cool climate. The two new centres we are announcing today will complement the three Norwegian centres we already operate, and form part of our continuing growth plans in the Nordics.
These two new sites, which we’re excited to have operational as early as 2020, underline our ability to deliver against the high demands for speed, resource and capability that international customers have when considering build-out in new regions.
According to IDC, 65% of European CEOs are under considerable pressure to deliver a successful digital transformation strategy to become a digital enterprise. The data centre sits at the core of this challenge as a critical strategic concern and opportunity for competitive advantage and sustainability. Data centres can be owned and operated in many ways, and there has never been a more important time to review and evaluate which options are best for you.
Regardless of your industry, your current level of digitalisation or how you currently house and manage the data necessary to operate your business, taking an honest look at your data centre requirements and options regularly is critical to long-term success. Gartner predicts that by 2025, 80% of enterprises will migrate entirely away from on-premises data centres, a huge leap from the 10% who fit that mould in 2018. This trend is just the inevitable outcome of the migration of workloads to colocation sites, remote hosting and the cloud, resulting in the closure of traditional on-premises data centres.
By putting such a vital part of your business in the hands of a professional partner, you are able to free up capital, releasing valuable resources such as innovation budget and facilities. The high level of service you can secure with the right provider allows you to increase focus on your core business and its future.
We are very pleased to offer our customers direct connectivity to Microsoft Azure ExpressRoute. Digital infrastructure continues to move from on-premise solutions into combinations of colocation and cloud. To stay ahead in the digital transformation race, Nordic enterprises are increasingly demanding private and secure connections to strategic cloud providers such as Microsoft to ensure optimal performance and scalability. At DigiPlex, we are committed to supporting unrivalled service, the best connectivity and solutions which respond to evolving requirements and ways of working.
It is great to build on our existing relationship with DigiPlex to add new connectivity options across the Nordics. We look forward to helping DigiPlex’s enterprise customers use Microsoft Azure ExpressRoute for their mission-critical workloads running in Azure.
Our customers’ evolving Cloud strategies are calling for ever faster, more secure and hassle-free access to the widest possible range of leading Cloud providers such as Microsoft, AWS, Google, Alibaba and others. Through our partnership with Megaport, we are significantly expanding the routes to Cloud that we offer. We have unlocked opportunities for our customers to enable new strategies, including multi-cloud and hybrid cloud, and they can enjoy best of breed solutions and rapid deployment for maximum impact, flexible provisioning, and overall simplified Cloud management.
Like DigiPlex, we are committed to delivering best-in-class and flexible solutions. Our on-demand cloud connectivity solutions enable optimal network strategies while reducing complexity and deployment times. Megaport Cloud Router enables cloud-to-cloud connections that support high performance multi-cloud solutions. This exciting partnership with DigiPlex enables Megaport to support the increasing adoption of cloud services in the Nordics and provides our customers additional data centre optionality.