Organizational changes and new appointments at Electrolux

Organizational changes and new appointments at Electrolux (ELUX) President and CEO Hans Stråberg has announced organizational changes within Electrolux white-goods operations, the purpose of which are to take further advantage of the Group's leading global position. These changes are effective immediately. A new global white-goods leadership team will be established, chaired by Hans Stråberg. Other members will be Keith McLoughlin, Johan Bygge and Fredrik Rystedt. The new team will focus on increasing the integration within branding, design, product development, manufacturing and purchasing; these areas provide considerable global opportunities. Keith McLoughlin, in addition to his present position as head of white goods North America, will also be responsible for Latin America. Latin America previously reported to Johan Bygge. Johan Bygge is appointed new head of white goods Europe in addition to his present responsibility for Asia, Africa and Oceania. Wolfgang König has decided to leave his position as head of white goods Europe in order to pursue other opportunities outside the Electrolux Group, and he will work closely with the new management to ensure an effective transition and continuity. Fredrik Rystedt, previously Chief Administrative Officer, is appointed Chief Financial Officer (CFO) for the Electrolux Group. His responsibility will now also include treasury in addition to controlling, accounting, taxes and auditing. Nina Linander will continue as responsible for Group treasury and report to Fredrik Rystedt. "With the new global leadership team for white goods, we will better benefit from our leading global position. We will speed up our efforts to save costs, address underperformers and produce an even stronger offering to the different needs of the retail trade and the consumer in countries all over the world," says CEO Hans Stråberg. The Electrolux Group is the world's largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2003, Electrolux had sales of SEK 124 billion and 77,000 employees. Further information For further information, please contact Investor Relations at +46 8 738 60 03. Electrolux Press Hotline is available at +46 8 657 65 07. For cancellation or changes to this fax distribution service, please return this document with your name, company, and fax number, stating what you want to change, to fax no +46 8 738 70 90. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/11/09/20041109BIT20090/wkr0001.pdf

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Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG and Frigidaire, we sell more than 60 million household and professional products in more than 150 markets every year. For more information go to www.electroluxgroup.com.

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