ESMG launches ad-free subscription service for sports news

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Everysport Media Group AB (publ.) (ESMG) today announces that a new subscription service for sports news is launched under the name Everysport Plus. Through the service, subscribers will be able to access unique content in an ad-free environment on the Swedish sports sites SvenskaFans, FotbollDirekt, Hockeysverige and Innebandymagazinet. – This brings us one step closer of our long-term goal of offering a Swedish version of The Athletic. With one subscription, users automatically get access to Sweden’s largest sports sites, says ESMG’s Head of Media, Max Andersson.

During the fall of 2019, new premium subscription services were launched on, and With a new single-sign-on functionality, users are now able to log in to each site, as well as

– The demand for high quality content around sports is growing and we are now seeing an increase in willingness to pay for a broader, and more in depth, coverage. With one login, users can now consume more about the sport and the teams they love on all leading sports sites. Everysport Plus also enables the possibility of one subscription to access all premium subscribtion services, says ESMG’s Head of Media, Max Andersson.

On top of additional editorial content, Everysport Plus-subscribers will also enjoy an ad-free environment on all sites.

– The possibility of consuming all our sites without digital banners has been a requested feature among our visitors. By paying 99 SEK per month, you are now able to finance sports journalism without being exposed to ad banners, a feature that has specifically been requested by Svenskafans’ visitors, say Max Andersson.

Evyersport Plus is launched today and can be purchased at all connected sites, or by going to The price is set to 99 SEK per month, billed monthly. 

– Sports fans have previously been forced to sign up and subscribe to a large amount of different premium services to get the coverage they wanted. Everysport Plus is a one-stop shop for sports journalism that we haven’t seen in Sweden so far where football, hockey and floorball is included. We are also planning on launching additional sports sites and services to include in the package during the year, says Max Andersson

Any questions answered by:

Max Andersson, Head of Media, Everysport Media Group AB, tel +46 70 204 84 58, e-mail:

Hannes Andersson, CEO, Everysport Media Group AB, tel: +46 70 736 56 25 e-mail:

Everysport Media Group (publ.) (ESMG) is a Swedish publicly listed media group with roots in sports and gaming. Our strategy is based on two main components: Content and Media. Within Content, ESMG is a leading provider of performance data, betting tips and sports news. Some of our clients are gaming operators, sports associations and media organizations. Our media portfolio garners over 2 million interactive viewers across multiple platforms, sites, and networks within the industry.