Only 5% of Finnish youth consume enough whole grains – Fazer makes it easier to increase whole grain intake through product development
Finnish youth are not getting nearly enough whole grain in their diets. According to a new study[1)], 15–17-year-olds consume on average only about half of the recommended amount of whole grain, which reduces the intake of essential nutrients – such as dietary fibre and folate. Experts emphasise that whole grain bread and healthy breakfasts and snacks support young people’s energy levels and overall nutrition.Young people in Finland are far from meeting whole grain intake recommendations. A recent (2026) study1) by the University of Eastern Finland found that Finnish youth, aged 15–17,
To further fuel the company’s innovation agenda Fazer is investing in Group-level Research and Product development and has appointed Heli Anttila as VP, Research & Development at Fazer Group.To unlock the power of innovation across the Group, Fazer is undertaking a significant transformation in how innovation is approached and led across the organisation. A new Group-level Research and Product Development (R&D) function has been established as a centre of excellence, driving innovation and capability development across Fazer.
Heli Anttila (M.Sc. Food Science and MBA) has been appointed