Ready to find your inner Finn? Finland opens applications for a unique Masterclass of Happiness
Visit Finland is looking for participants from around the world to master in happiness. The new Masterclass of Happiness will offer ten lucky participants in-person coaching on how to discover their inner happiness through bonding with nature. Applications to the four-day masterclass, held in Finnish Lakeland in June 2023, are now open.
Finland, the world’s happiest country for five years running, wants now to share its secret happiness skills with the world. Visit Finland is seeking participants from around the world for an in-person Masterclass of Happiness at the Kuru Resort in the Finnish Lakeland in June.
Finland will be the first country ever to host its own masterclass. The experience will bring together the lucky participants and expert coaches who will guide them towards a balanced way of life that helps you be happy the Finnish way. The coaching covers four key themes: nature and lifestyle, health and balance, design and everyday, and food and wellbeing.
Happiness is not a mystical state, but a skill that can be learned
Happiness is an infinite resource, but paradoxically it can be hard to grasp at the same time. According to the global Oracle Happiness Report of 2022, 45% of people have not felt true happiness in more than two years and 25% don’t know or have forgotten what it means to feel truly happy.
But research also suggests that happiness grows when it’s shared. Finland, as the home of the world’s happiest people, is therefore keen to help everyone find their “inner Finn”. Those not able to secure a spot at the in-person masterclass need not worry: the Masterclass of Happiness will also be made available as an open online resource in the coming summer.
Commenting on the new masterclass, Heli Jimenez, Senior Director, International Marketing at Business Finland said:
“A question we often get is: ‘How are you so happy?’ We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle: it’s not some mystical state, but a skill that can be learned and shared. Finland is full of immersive experiences amongst nature. Our energising forests, charming lakes, and vibrant archipelago landscapes are all perfect places to relax, unwind and get in touch with your inner happiness.
“Now we want to help people find and master that Finnish state of mind. We’ve chosen the best coaches, one of the most breath-taking resorts in Finland, and a time in the early summer amid the beautiful Finnish nature for our masterclass. We feel it’s a really unique opportunity to discover something wonderful and valuable: anyone curious should definitely apply.”
Applications open until April
The four-day masterclass will be entirely free of charge for the chosen participants. Visit Finland will also cover their travel expenses to and from Finland. Applications for the masterclass are open until 2 April 2023: applicants can apply individually or with a friend or partner.
Applications for Visit Finland’s Masterclass in Happiness are open now. To apply for free, see www.findyourinnerfinn.com
MASTERCLASS OF HAPPINESS
- The first Masterclass of Happiness will be held between 12 and 15 June 2023 at the Kuru Resort in Finland. Ten chosen participants from around the world will arrive on 11 June and depart on 16 June.
- Applications are open until 2 April 2023. Applicants can apply individually or with a friend or partner. The experience is organised by Visit Finland and is entirely free for all participants.
- The coaches of the masterclass are leading experts from various fields who will help the participants find inner balance and connect with nature and themselves.
- Kuru Resort, the location of the four-day masterclass, is a luxurious resort surrounded by fragrant pine forests and breath-taking views, situated in the Finnish Lakeland. Their luxurious villas are designed from the ground up with natural connections in mind. Each villa also has its own spa and sauna.
MEDIA CONTACT
Sergei Shkurov, PR and Media Manager, Visit Finland, Business Finland
sergei.shkurov@businessfinland.fi
PHOTOS
https://mediabank.businessfinland.fi/l/fVBLhhdsdMx5
Please note the photo credits and use them appropriately.
ABOUT VISIT FINLAND
Visit Finland, a unit of Business Finland, is a national authority on tourism and an active force in promoting international travel to Finland. Its main goal is to develop Finland’s international image as a destination. Visit Finland supports the travel industry through research and helps businesses and groups develop products and services for the international market. For more information, please visit www.visitfinland.com
ABOUT BUSINESS FINLAND
Business Finland is the Finnish government organization for innovation funding and trade, travel and investment promotion. Business Finland’s over 700 experts work in over 40 offices globally and in 16 regional offices around Finland. Business Finland is part of the Team Finland network. www.businessfinland.com
