Wranglerin nettisivut palkittiin neljästi New Yorkissa
Wranglerin kotisivut ovat jokaisen farkkufanaatikon ykköspysäkki. Tästä tunnustuksena sivut palkittiin juuri New Yorkissa kolmessa alan ammattitapahtumassa. Wrangler Blue Bell -premium-malliston SS10 -kokoelman innovatiiviset sivut kahmivat neljä palkintopystiä eri kilpailukategorioissa. Malliston raflaavat nettisivut edustavat tämän hetken tuoreinta teknologiaa esitellen tuotteet aivan uudella tavalla, joka mahdollistaa vaatteiden tarkastelun eri kulmista. Kampanjan keulakuvana esiintyy Tony Ward, jota on mahdollista ohjailla hiirtä apuna käyttäen ruudulla oman mielensä mukaan.
Pyydämme teitä tutustumaan alla näkyvään englanninkieliseen lehdistötiedotteeseen. Lisätietoja voi tiedustella osoitteesta info@miltton.fi.
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Blue Bell: toast of New York after Awards haul
Wrangler Blue Bell, the premium denim brand, has won four awards for its Spring/Summer 2010 website at three events in New York City.
Blue Bell took Bronze Pencils for “Website, Consumer Goods” and “Video, Remixes, Mashups” at the One Show Interactive Awards.
Then, the Blue Bell site won Silver for “Artistic Technique” at the Clio Interactive Awards – America’s equivalent of the Cannes Lions advertising prizes.
And… the Webby Awards gave top prize for “Fashion”. The Wrangler website was also nominated at Webby for “Best Use of Media or Moving Image”.
The multi-award-winning Blue Bell website features legendary model Tony Ward in Spring/Summer 2010 garments. With the flick of a mouse, viewers can throw him across the screen or even tear the shirt from his body. Go to: www.bluebelljeans.com
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Created by the Wrangler EMEA marketing and creative teams, in collaboration with award winning production agency Kokokaka, the Blue Bell website has enjoyed a surge of positive media and feedback since it launched in February – including being named “site of the day” and "site of the month" on thefwa.com (Favorite Website Awards).
The One Show, Clio and Webby awards honor the best media marketing from around the world.
All three take place in New York, the spiritual home of progressive marketing.
The Awards cement Wrangler’s new-found reputation as a hive of creativity and innovation. Led by a young and energetic team, the iconic denim brand has repositioned itself over the last 18 months, producing trend-setting collections and cutting edge media. Last year Wrangler won the prestigious Press Grand Prix at the Cannes Lion festival, plus Bronze, Silver and Gold prizes at Epica. Wrangler also scooped “Print Advertising Campaign of the Year” at the Lucie Awards.
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Relaunched for Fall/Winter 2009/10, Blue Bell shows Wrangler at its progressive best. A mix of modern fits and styling with top-grade denim and authentic details, Blue Bell represents an evolutionary step in jeanswear.
The next collection hits stores in July, and will be supported by an all-new website execution.
Adam Kakembo, Marketing Director, Wrangler Europe Middle East Africa : “Digital is a vital element in Wrangler’s marketing strategy. We set out to raise expectation levels with this execution, and the plan is to continue to break new ground. We wanted to engage consumers online with a strong brand experience, and create content that they wanted to share with their network of friends.”
Matti Djateu, Digital Marketing Manager, Wrangler Europe Middle East Africa: "Amazing! Right off the bat we wanted to do something new and original, to capture the freshness of the Blue Bell brand with an inventive online execution. We had already experimented with a cinematic approach to both Blue Bell and the Wrangler mainline in FW09, but felt that we could push the boundaries. We're delighted with the success. Full marks to our digital partner, Kokokaka."
History:
Wrangler's denim history goes back to 1904 when the Hudson Overall Company is founded in Greensboro, North Carolina, USA. In 1919, the company is named Blue Bell and in 1947, with the start of a range of jeans for cowboys, it receives a new name: Wrangler, the name of a working cowboy.
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