Nokian Tyres launches a digital tyre service at Slush Helsinki 2016 – making our roads safer

Time: Wednesday 30 November 2016, 10:15–11:00
Venue: Slush 2016, FutuCafe (space 6A.3), Messukeskus Helsinki, Messuaukio 1, FI-00520 Helsinki, Finland (map)

Tyres are a risk factor in every 7th fatal accident caused by a passenger car or a van. [1]

Too many drivers are unaware of the condition of their cars’ tyres.

People are not that interested in tyres. Having them changed is about as exciting as going to the dentist.

Can we create safer roads with technology that makes tyres easier to deal with?

Nokian Tyres, in cooperation with Vianor, will launch a new service that digitises the tyre service business – making our roads safer. With this new service, Nokian Tyres takes a notable step towards a service-driven tyre business. The service will be introduced by Ari Lehtoranta, CEO, Nokian Tyres, and Ville Nikkola, Head of Business Area, Retail, Vianor.

The event will be spiced up by a panel discussion on how digital innovations can reduce carelessness in traffic and thus improve road safety. The panellists are:

  • Mikko Eerola, Managing Director, B2C Industries, Affecto
  • Antero Lammi, Development Manager at the Finnish Traffic Safety Council – Liikenneturva
  • Andrew Pryce, Founder, and Managing Director, Sigmavison Ltd
  • Anders Stenbäck, Digital Director, If P&C Insurance
  • Jukka Tolvanen, Head of Communications, The Automobile and Touring Club of Finland – Autoliitto

The event is hosted by Olli-Pekka Saksa, Business Director, Futurice.

From 11:00 to 13:00, media representatives have the chance to take a quick visit to the Helsinki city centre to see the new technology, live.

For more information, please contact:
Hanna Kivimaa, Marketing Manager, Vianor, tel. +358 10 401 7440,

Please confirm your attendance by 28 November with an email
to: or Tomi Ertovaara, SEK, tel. +358 40 703 3244.

NB! Attendants must also register at Slush media accreditation:


Nokian Tyres and Vianor


[1] The Automobile and Touring Club of Finland – Autoliitto, 2015 



Viestintä on muutoksen tilassa. Perinteiset kommunikaation keinot eivät enää riitä. SEK tarjoaa sekä nykyaikaista viestintää että markkinointi-PR:ää, koska molempia tarvitaan vaikuttavan ja erottuvan viestinnän aikaan saamiseksi.



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