Pirelli 2013 calendar by Steve McCurry presented in Rio

Rio de Janeiro, 27 November 2012 – The 2013 Pirelli Calendar was presented today in Rio de Janeiro at the "Pier Mauá", warehouses at the old port of the "Cidade Maravilhosa".

The creator of the 40th edition of 'The Cal.’ is Steve McCurry, one of the world's most renowned photographers, who recounts the recent social and economic transformation of Brazil. His work celebrates the beauty and colors that represent the soul of this magical South American country, which takes center stage in the Pirelli Calendar for the third time, following Patrick Demarchelier's 2005 edition and Terry Richardson's in 2010.

In the two weeks it took to shoot the Calendar on the streets and in the favelas of Rio, McCurry made one of his fascinating journeys of discovery, capturing stories, experiences and traits of people and faraway lands. The 2013 Pirelli Calendar tells its tales through faces drawn in graffiti and ordinary people, as well as through this year's models whose common thread is a powerful commitment to foundations, humanitarian projects and non-governmental organizations.

"I tried to portray Brazil, its landscape, its economy and its culture, along with the human element" said McCurry. "This was the story I wanted to tell through my lens. For me photography is an important expressive means to tell large and small stories of daily life." In the background, Rio is bustling with life, with its historic quarters like Lapa and Santa Teresa, its favelas, its bars and nightclubs, its markets, dance centers and gyms, its schools and bus stops. The city appears at its most authentic, very different from the usual stereotypes. "I walked a lot through the streets, looking at all these moments of daily life and taking lots and lots of pictures," said McCurry. "I look for the moment of passage, when the image reveals a bit of tension."

McCurry, armed with his years of experience as a traveler and guided by innate curiosity, entered into the spirit of Rio and opened himself to its people, offering up faces and moods. The Calendar alternates portraits of models and actresses with pictures of ordinary people: a young boxer working out, a fruit seller at the market, samba dancers, capoeira masters practicing their art, a woman jogging, an art teacher, a tourist at a museum, a secretary looking out a window, lovers walking together at sunset. These scenes of ordinary and not so ordinary life recount the evolution of a nation that is changing without losing its true nature and the traits that make it unique.

“I would say I am a street photographer doing "found situations." You can photograph nudes anywhere. But these models are clothed, and each of them has her own charity. They are purposeful and idealistic people. So I wanted to photograph them in a special place, and Rio was perfect for this,” McCurry adds.

There are 34 colorful images in the 2013 Pirelli Calendar, bound together in a calendar-book: 23 portraits of actresses and models, nine images depicting bits and pieces of daily life, and two pictures entirely composed of graffiti and murals. These are an evocation of popular artistic expression that attracted McCurry's attention with their ability to reflect the social aspects he was interpreting, and became the background in many photographs.

The Calendar features 11 models, actresses and singers: Brazilians Isabeli Fontana (who appeared in Bruce Weber's 2003 Pirelli Calendar, in Patrick Demarchelier's 2005 edition, in Peter Beard's of 2009, in Karl Lagerfeld's of 2011 and in Mario Sorrenti's of 2012) and Adriana Lima (also in Patrick Demarchelier's 2005 edition), actress Sonia Braga and singer Marisa Monte; Italian-Egyptian actress Elisa Sednaoui, Czech model Petra Nemcova, Tunisian model Hanaa Ben Abdesslem, Ethiopian model Liya Kebede, and American models Karlie Kloss, Kyleigh Kuhn and Summer Rayne Oakes.

To download highresolution pictures and view a video: www.pirelli.com/cal2013

User: pirelli_cal          Password: Cal2013

Contact Pirelli:
Daniele Östholm
Marketing manager, Pirelli Tyre Nordic AB
Telephone: 46(0)8 622 08 35
Mail: daniele.ostholm@pirelli.com

Homepage: www.pirelli.fi

Contact press:
Helen Crowe Blomgren
Telephone:  46 (0) 55697350 
Mail: helen@informedia.se

Founded in 1872, Pirelli is the fifth tyre maker in the world in terms of sales. Present in over 160 countries, it counts 22 tyre production sites in four continents and employed circa 36,000 people. Pirelli is a leading producer of high and very high end tyres, thanks to its commitment to R&D, an area in which it annually invests around 3% of total revenues (5.6 billion euro in 2011) or 7% of Premium segment revenues, among the highest levels of the tyre industry, with the aim of constant improvement in terms of performance, safety and containment of environmental impact.

Present in sporting competitions since 1907, Pirelli is the exclusive supplier of the Superbike world championship and the most prestigious single marque championships, but above all it is the sole supplier for the Formula 1 championship for the 3-year period 2011-2013.

The company develops and tests its winter products at the Pirelli testing facility in Älvsbyn, Northern Sweden to ensure high performance in typical Nordic winter conditions. The head office for Sweden, Finland and Norway is situated in Stockholm, Sweden and the corporate head office is based in Milan, Italy.