Bangkok Harley-Davidson crowned 2018 Battle of the Kings Grand Champions with stunning Street Bob custom!


  • First-time entrants Bangkok Harley-Davidson® take the 2018 Battle of the Kings crown
  • “The Prince” – a beautiful black Harley-Davidson® Street Bob® custom has been voted the best out of over 300 international entries
  • Grand finalists from Adelaide Harley-Davidson, Australia and Bologna Harley-Davidson, Italy, also on display
  • 2019 Battle of the Kings competition announced – with USA dealers joining the competition for the first time


Thai dealer Bangkok Harley-Davidson® have been crowned Grand Champions of the 2018 Battle of the Kings international custom bike build-off competition at EICMA, Milan with their Street Bob®-based entry, “The Prince”. “The Prince” is a beautiful, simple clean and contemporary interpretation of the classic chopper, based on a 2018 Harley-Davidson Street Bob. This was the first year that Thailand had been included in the competition which makes the Bangkok Harley-Davidson team’s achievement even more impressive.

Battle of the Kings is a custom build-off competition held throughout the Harley-Davidson dealership network. For the 2018 competition over 300 dealers from more than 30 countries entered, aiming to take the grand prize at the EICMA show in Milan. The rules of the build-off are simple - dealers were challenged to build a custom Harley-Davidson using a maximum of 50% of the donor retail price as the total customisation budget and utilising the vast Harley-Davidson Genuine Motor Accessories catalogue.

A public vote held in earlier in the year garnered 150,000 votes which decided the winner for each country or region and then a panel of expert judges, including international journalists and custom bike builders, selected the three grand finalists. Adelaide Harley-Davidson, with their Roadster-based “Back to the Track”, Bologna Harley-Davidson’s “Farm Machine” and “The Prince” all made the cut to be displayed on the Harley-Davidson stand at EICMA as the final three.

The task of selecting the winner fell to a seven-strong team from the Harley-Davidson Styling and Design division, led by Vice President of Styling and Design Brad Richards.

It was so close, deciding the winner. In the end the clean lines and beautiful engineering of “The Prince” took it – but it was only by one single vote. This really demonstrates what is possible – and what are dealerships are capable of delivering. A huge congratulations to the team at Bangkok Harley-Davidson, particularly as this is their first time in the competition. Congratulations from everyone here!


Announcing the winner at EICMA and presenting representatives from the winning dealership with the 2018 Battle of the Kings trophy was Director of International Marketing, Steve Lambert

Battle of the Kings is a phenomenal display of the custom expertise available in Harley-Davidson dealerships around the world, and with over 300 entries from 30 countries this year’s competition has been the most amazing yet. We’ve got three fantastic finalists here, each very different, all built to the same basic competition rules. When you look at the diversity of entries from around the world it’s an incredible modern-day example of our custom heritage. Huge congratulations to all of the finalists, and especially to the team at Bangkok Harley-Davidson. What a fantastic achievement!


“The Prince”

The team at Bangkok Harley-Davidson chose the Street Bob® to reflect a nostalgic image while benefiting from modern day technology. The back-to-the-70s Chopper look was achieved by chopping off the front and rear fenders and incorporating parts from other within the Harley-Davidson range such as the fuel tank from the 48® and handlebar from the Roadster®. The 21-inch Front and 16-inch Rear custom-made 5-spoke wheels enhance the sloping profile of the bike and rerouting the brake line, fuel line and wiring loom tidied up the look.

The Gold on Black theme was used to reflect a black leather jacket and chopper theme, with golden crown fuel cap and tyre valve caps playing to the nickname of the bike, “the Prince”. Up close, the engine is highlighted by gold powder coating the pushrod tubes, rocker box inserts and air cleaner mesh.  These parts are chrome-plated prior to powder coating to achieve the shining effect.  The seat is reshaped and re-skinned in natural hide with yellow-thread-stitching for that golden effect.

Brass Collection derby cover and timing cover were used to de-chrome the bike, while floating-disc brakes and black levers, anodized footpegs and handgrip create modern and powerful looks.

The end result? A stunning, one-off Street Bob fit for the crown.


Battle of the Kings 2019

As one Custom King is crowned it is time for next year’s competition to formally kick-off. For 2019 Battle of the Kings will be bigger than ever, as for the first time the USA enters the running to compete for the crown. With more dealers, a wider range of bikes available as donors this year – including Touring models - and more Genuine Accessories than ever before the world’s largest custom competition goes truly global.


Images (deleted in 2 days):

Orange/Black faired Sportster – Adelaide Harley-Davidson
Black Street Bob chopper – Bangkok Harley-Davidson
Retro orange Street Bob – Harley-Davidson Bologna


Additional information and press material requests:

Ville Heinonen, Republic of Communications, 050 413 7118,

Maija Hyötyläinen, Republic of Communications, 050 572 9679,


About Harley-Davidson Motor Company®

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit